Shop - Special Projects Manager

Position: TikTok Shop - Special Projects Manager
Responsibilities

Team Overview We aim to bring discovery, inspiration, and joy back to shopping by making Tik Tok the commerce channel of choice for merchants, creators, and partners. Tik Tok Shop is looking for a collaborative and strategic thinker to drive category growth through cross-functional partnerships, strategy design, and project management. Responsibilities - Lead and execute strategic projects to develop and optimize campaign strategies for Tik Tok Shop category teams, driving long-term GMV growth, profitability, and operational efficiency.

- Spearheaded end-to-end planning and development of marketing and campaign projects, establishing effective online/offline marketing models and enhancing brand and consumer engagement.

- Independently managed GMV target-driven projects, ensuring merchant fulfillment (including product assortment, ad spend, marketing initiatives etc.), driving campaign differentiated highlights, securing resources, and monitoring key performance metrics throughout all phases.

- Collaborated closely with internal and external partners to understand merchant needs, integrate platform resources, and deliver a consistent pipeline of high-quality brand campaign and category campaign proposals, while continuously optimizing strategies based on feedback.

- Conduct data-driven analysis, competitor benchmarking, and hypothesis testing to solve business challenges and identify new growth opportunities.

- Systematically refined and documented successful Brand IP campaign models and best practices, empowering merchants with proven methodologies through comprehensive campaign reviews.

Qualifications

Minimum Qualifications:

- Strong quantitative and analytical skills; a background in mathematics, statistics, business analytics, or related fields - Experience in e-commerce strategy & operations, category management, management consulting, or business strategy, with a proven track record of driving strategic initiatives.

- Hands-on experience in project management and cross-functional collaboration, with the ability to execute solutions that drive measurable business impact.

- Ability to thrive in a fast-paced, ambiguous environment with a structured and problem-solving mindset.

Preferred Qualifications:

- Startup experience, especially in marketplace, e-commerce, or consumer goods sectors.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $88920 - $144400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information…