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Marketing Manager

Job in Longview, Gregg County, Texas, 75606, USA
Listing for: SalaryGuide
Full Time position
Listed on 2026-02-28
Job specializations:
  • Marketing / Advertising / PR
    Marketing Manager, Marketing Strategy, Digital Marketing, Marketing Communications
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below

Responsibilities

  • Partner with the Chief Marketing Officer to shape and execute strategic, growth-focused marketing initiatives.
  • Lead, mentor, and develop the marketing team: fostering collaboration, accountability, and professional growth.
  • Establish clear goals and performance expectations for the marketing team, ensuring initiatives are aligned to measurable business outcomes.
  • Track and evaluate marketing performance at both the campaign and team level, identifying opportunities for optimization, process improvement, and individual growth.
  • Provide regular feedback, coaching, and development plans to help team members strengthen skills and continuously improve performance.
  • Provide strategic oversight of CRM, marketing automation, and SEO initiatives, ensuring team efforts align with company growth objectives.
  • Oversee campaign planning and execution across digital, web, content, email, and events.
  • Review and proofread all major marketing assets to ensure accuracy, clarity, brand consistency, and messaging alignment.
  • Ensure alignment between creative vision and operational execution across all marketing projects.
  • Collaborate cross-functionally with Sales, Product, Customer Success, and other department leaders to drive cohesive messaging and shared priorities.
  • Serve as a key communication bridge between marketing and executive leadership, ensuring transparency, alignment, and measurable outcomes.
  • Use data and reporting insights to guide decision-making and optimize marketing performance.
Requirements
  • 4+ years of experience in marketing, digital marketing, or growth-focused marketing roles (B2B SaaS experience is a strong plus)
  • 2+ years of experience leading and developing a marketing team
  • Strong leadership presence with exceptional communication skills and the ability to work effectively across department leadership
  • Working knowledge of CRM platforms (Hub Spot or similar) and how automation, segmentation, and reporting support marketing performance — without needing deep technical execution experience
  • Solid understanding of SEO fundamentals and digital marketing best practices
  • Strong attention to detail, including the ability to review and proofread marketing materials for accuracy and brand consistency
  • Analytical mindset with comfort using data to inform decisions
  • Ability to balance strategy, creativity, and execution in a fast-paced environment
  • Bachelor’s degree in Marketing, Business, or related field preferred
Preferred
  • International marketing experience is a plus.
Benefits
  • Generous PTO because work-life balance matters
  • Comprehensive health benefits including medical, dental, vision, and more!
  • Distinctive and exceptional 401(k) contribution to help you plan for your future
  • Fun company events that connect our team
  • Career growth opportunities in a thriving, purpose-driven company
  • Relocation Assistance
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