Business Development Manager - California

Inside Business Development Manager - California

Apply for the Inside Business Development Manager - California role at Hydrafacial.

Hydrafacial is a global category‑creating company focused on bringing innovative products to market and delivering beauty health experiences by reinventing our consumer’s relationship with their skin, their bodies and their self‑confidence.

Every person here is a key player in our success. We are firm believers in making the little things count each day so the big things will follow. If this sounds like you, come check us out! This is the perfect opportunity to work with some of the best leaders in the industry while you gain the global and strategic experience to add to your professional toolbox.

The Inside Business Development Manager (IBDM) is responsible for driving growth and account development within a defined geographic territory and population of accounts. This role partners closely with medical practices, spas, and wellness businesses to optimize their success with Hydrafacial products and services. The IBDM focuses on designing and executing custom growth strategies, delivering high‑level support, and identifying opportunities to expand usage and revenue.

The IBDM uses business acumen and discretion to guide clients, support internal sales initiatives, and elevate Hydrafacial’s brand value.

• Strategically manage a territory of Hydrafacial customers to increase sales, usage, and loyalty.
• Develop and execute individualized business plans focused on growth, menu development, patient acquisition, and ROI.
• Analyze client performance and identify opportunities to increase consumable usage, booster penetration, and device upgrades (second systems and trade‑ups).
• Offer guidance on pricing, positioning, marketing, and in‑practice operations.
• Deliver consistent virtual training and onboarding for new estheticians and staff, including sales enablement, booster education, and front desk coaching.
• Provide full practice support including consultation strategy, treatment planning, and patient experience optimization.
• Guide and support underperforming accounts (Silver Circle) with reactivation strategies and tactical business support.
• Support capital lead generation, analysis and follow‑up. Maintain close partnership with Capital Sales Manager (CSM) on capital opportunities with urgency.
• Educate clients on leveraging loyalty programs, the My Beauty Health App, and the online ordering platform to drive patient engagement and improve operational efficiencies.
• Partner cross‑functionally with CSM, Regional Training Specialists (RTS), and Business Development Managers (BDM) to execute region‑wide strategies and trainings.
• Attend required company meetings including Global Sales Meeting, Mid‑Year/Regional meetings, and special events (e.g., HFX) as needed.
• Maintain thorough documentation of all customer interactions, business plans, and performance updates using Salesforce daily.
• Represent Hydrafacial’s value proposition clearly and consistently to reinforce long‑term client investment and brand loyalty.
• Train accounts on how to utilize the Hydrafacial device and how to perform treatments.
• Perform other duties as assigned.

• High school diploma or GED.
• Demonstrated ability to build and execute business development strategies that drive client growth.
• Experience working directly with medical practices or med‑spas to increase patient volume and revenue.
• Experience providing virtual training or remote account support.
• Prior experience in a strategic sales, territory management, or key account role.
• Ability to operate independently and make strategic decisions in a client‑facing role.
• Strong business acumen with understanding of pricing strategy, menu development, and ROI.
• Proven success in consultative sales, upselling, and client relationship management.
• Excellent communication, planning, presentation, and organizational skills.
• Proficiency with CRM platforms (Salesforce preferred) and virtual collaboration tools.
• Willingness to attend company events and meetings as required (some travel may be needed).