Content Strategist Sr

Content Strategist Sr page is loaded## Content Strategist Sr locations:
Long Beach Office 3800time type:
Full time posted on:
Posted Todayjob requisition :
JR2166

Founded in 1977 as the Senior Care Action Network, SCAN began with a simple but radical idea: that older adults deserve to stay healthy and independent. That belief was championed by a group of community activists we still honor today as the “12 Angry Seniors.” Their mission continues to guide everything we do.

Today, SCAN is a nonprofit health organization serving more than 500,000 people across Arizona, California, Nevada, New Mexico, Texas, and Washington, with over $8 billion in annual revenue. With nearly five decades of experience, we have built a distinctive, values-driven platform dedicated to improving care for older adults.

Our work spans Medicare Advantage, fully integrated care models, primary care, care for the most medically and socially complex populations, and next-generation care delivery models. Across all of this, we are united by a shared commitment: combining compassion with discipline, innovation with stewardship, and growth with integrity.

At SCAN, we believe scale should strengthen—not dilute—our mission. We are building the future of care for older adults, grounded in purpose, accountability, and respect for the people and communities we serve.
** The Job
** As a member of SCAN Health Plan’s Creative Team, the Content Strategist will drive SCAN’s content strategy, collaborating closely with cross-functional stakeholders to develop, refine, and implement our approach to content. This role will shape SCAN's online and offline presence by managing multi-channel content and optimizing member engagement at every stage—from prospect to onboarding to retention—while also contributing to content creation.
** You Will
*** Develop and Lead Content Strategy:
Shape and execute SCAN’s content strategy, working closely with cross-functional teams to align content with organizational goals, identify key opportunities, and drive strategic initiatives.
* Translate Strategy into Multi-Channel Content:
Adapt and refine content for various channels—print, video, social media, and digital—ensuring a consistent and compelling message that resonates with diverse audiences and meets strategic goals.
* Create Audience-Centric Content:
Develop high-impact content tailored to key audiences, including members, brokers, providers, and industry leaders, ensuring alignment with SCAN’s mission, values, and business objectives.
* Optimize for Discoverability:
Lead the creation of content that increases SCAN’s visibility and enhances its discoverability across digital platforms, supporting business and marketing goals
* Facilitate

Cross-Functional Collaboration:

Act as the central point of contact between Marketing, Creative, and other departments, facilitating communication and ensuring the seamless flow of ideas, resources, and feedback to achieve strategic content goals.
* Leverage Subject Matter Expertise:
Work with subject matter experts to craft digital content that supports SCAN’s strategy and communicates complex information clearly and effectively to diverse audiences.
* Oversee Integrated Content Calendar:
Manage an integrated content calendar, ensuring all content is strategically aligned and delivered on time to support overarching business goals and initiatives.
* Ensure Quality and Compliance:
Provide editorial support, ensuring content meets accessibility, regulatory, and brand standards while advancing SCAN’s broader content objectives.
* Support Strategic Campaigns and Initiatives:
Collaborate with Digital Strategy and Marketing teams to contribute to high-level campaigns, promotions, and digital initiatives, aligning content strategies with SCAN’s key business priorities.
* Drive Continuous Improvement and

Innovation: Identify opportunities for content growth and enhancement by working with the Digital Strategy Office and other teams to recommend improvements, integrations, and other initiatives that enhance SCAN’s content ecosystem.
* We seek Rebels who are curious about AI and its power to transform how we operate and serve our members.
*…