Sales Executive, German speaker

Location: Greater London

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** This is an opportunity for a high‐ownership SaaS sales professional to help grow our business across the wider European market. You will be responsible for acquiring new customers and expanding existing accounts through cross‐sell and up‐sell across our suite of online and software solutions.

This role suits someone with a "start from scratch" mentality: you enjoy building territory plans, creating pipeline where little exists, opening new markets/accounts, and establishing repeatable sales motions. You will be comfortable selling consultatively to multiple stakeholders and adapting your approach across different European countries, cultures, and buying processes.

Preferably, you will bring some understanding of the legal market and curiosity about (or experience with) how AI is transforming legal work—and you'll be able to translate that change into practical, customer‐specific value propositions.
** About the Role
** In this role as a Sales Executive, you will:
* Own and grow a European territory: build and execute a country/segment plan aligned to pipeline and revenue targets.
* Build pipeline from scratch: generate qualified opportunities through proactive outbound (phone, email, social, events), partner routes where relevant, and tight follow‐up discipline.
* Full‐cycle SaaS sales execution: discovery, qualification, demo/solution positioning, proposal, negotiation, close; manage procurement and legal/commercial steps.
* New customer acquisition + expansion: win new logos and create cross‐sell/up‐sell opportunities across the product suite within existing accounts.
* Consultative selling: uncover client needs, map stakeholders, build business cases/ROI, and position solutions based on outcomes (not features).
* Accurate forecasting & CRM excellence: maintain clean opportunity data in Salesforce, produce reliable forecasts, and run a KPI-driven cadence (pipeline coverage, conversion, win/loss).
* Internal collaboration: partner with marketing, product, and customer success to improve messaging, deal velocity, onboarding, adoption, and expansion outcomes.
* Represent the company professionally across Europe: build trust with customers and act as a strong brand ambassador in meetings, conferences, and virtual sessions.
* Customer satisfaction: ensure strong handovers and account momentum to support retention and long-term value.
** About you
** To be considered fort he role of Sales Executive you will have:
* Fluent German Language
* Proven B2B SaaS sales experience selling subscription-based online/software solutions (new business and/or full-cycle), in a targeted, KPI-driven environment.
* Evidence of consistently building pipeline (not only working inbound)—comfortable with cold outreach and multi-touch prospecting.
* Strong capability to operate in a start-from-scratch environment: territory planning, account mapping, messaging/testing, and creating repeatable outreach plays.
* Demonstrated ability to sell to and influence multiple stakeholders (economic buyer, champions, end users, IT/security, procurement).
* Strong sales presentation and demo skills (in-person and remote).
* Excellent negotiation, qualification, and needs analysis skills.
* Highly organized with strong time management, prioritization, and planning skills.
* Self-motivated, resilient, target-driven, and adaptable to new tools, processes, and ways of working.
* Strong listening, written, and verbal communication skills.
** Desirable Skills and Experience
*** Understanding of the legal market (law firms and/or in-house legal teams), including buying drivers and common workflows.
* Familiarity with how AI is changing legal work, such as: document review and drafting support, legal research, contract analysis, knowledge management, workflow automation, and risk/compliance use cases (experience can be practical, commercial, or product-led).
* Experience selling across multiple European markets and adapting to different business cultures and procurement practices.
** Performance Mindset / What Success Looks Like
*** You create a clear territory plan and build meaningful pipeline quickly, even where…