Sales Manager

SALES MANAGER – LOCKE CANARY WHARF

Is selling in your DNA? Do you have a knack for unearthing leads and turning them into loyal customers? Thrive on building and nurturing lasting relationships?

You’ll be a key part of the sales team for our newest Locke property in Canary Wharf — just about to launch and poised to make its mark. Reporting to the Director of Sales, you’ll support the property’s market introduction, helping to build early awareness, strengthen its positioning, and convert pre-opening interest into long-term business. Your focus will be on generating demand, engaging potential customers, and contributing to strong commercial momentum from day one.

This is a hands‑on, on‑property role, based five days a week, supporting the sales drive during this exciting launch phase.

The stage is set for something different. We don’t run conventional hotels; we build places with character and intent.

What began as a small UK aparthotel portfolio has grown into a European collection recognised for design and atmosphere - and we’re now entering a new chapter. As we redefine the brand and evolve our identity, we’re focused on creating spaces that feel compelling, contemporary, and truly distinctive. Locke leads with bold expression;
Cove by Locke refines that same spirit into a quieter, more streamlined approach.

Guests come to rest, work, or escape. Comfort is a given - great beds, hot showers, genuine service. But we aim to create moments that feel memorable and a little unexpected, bringing back the sense of mood hospitality often lost.

This is our backdrop. We’re on an exciting journey step on stage and play your part.

• Developing a sales plan for the property
• Delivering and exceeding individual and team targets
• Actively nurturing existing relationships while seeking and winning new business
• Managing key clients, conducting reviews to identify opportunities and executing development plans to maximise revenue
• Actively assisting with B2B sales, managing key local accounts and liaising with the central sales team to engage with key central accounts
• Identifying new and existing leads and liaising with decision makers
• Ensuring databases are kept up to date
• Staying in‑the‑know with Locke business developments across all locations
• Report to the Director of Sales on sales activity
• Networking at events, exhibitions and conferences to grow strong relationships
• Hosting fam trips, property showcases, sales presentations and events
• Taking part in training when needed

THE FIRE YOU CARRY

• Innate customer service skills
• No-nonsense commercial awareness
• Brain built for problem solving
• Determination to deliver on individual and team targets
• Tenacious and courageous mindset
• Impeccable planning and organisation
• Next-level communication
• Demonstrable understanding of Locke’s business and brand
• Local knowledge and contacts in Canary Wharf
• Competence in Word, PowerPoint and Excel for sales presentations and reporting. Plus CRM and S&C systems.

YOUR PROVEN TRACK

• 4+ years’ experience in hotel, serviced apartment, or relocation housing sales, ideally across multiple markets.
• Experience managing client portfolios with annual revenues of £3m+.
• Hospitality sales and account management experience in East London / City

We’re here to rethink what a modern lifestyle hotel can be. That takes pace, creativity, and people who enjoy working with purpose.

If you’re comfortable with change, motivated by ideas, and focused on crafting meaningful guest experiences, you’ll do well here. We value individuals who can hold a vision, appreciate atmosphere, and want their work to have impact.

Skills can be taught. Mindset can’t. There’s no single template for success here - just the right approach and willingness to grow.