Customer Account Manager

YOUR CHALLENGE

As a Customer Account Manager, you will represent Bacardi across bars, clubs, restaurants, and venues. You will build strong partnerships with customers, bring our brands to life in the On Trade environment, and contribute to the growth and visibility of our portfolio. Your work will directly shape how consumers experience Bacardi brands.

In this role, you will collaborate closely with customers, identify new business opportunities, and support the execution of commercial and brand plans. You will be a key connector between Bacardi, our customers, and consumers, ensuring our brands are well represented and consistently delivered with excellence.

• Build and maintain strong, collaborative relationships with On Trade customers.
• Understand customer needs and local consumer behaviour to develop tailored solutions.
• Conduct outlet surveys during visits and work with customers to ensure high quality execution.

• Develop and manage the sales plan for your area in line with commercial priorities.
• Achieve key sales metrics including distribution, visibility, new business acquisition, promotional execution, and financial targets.
• Secure new business while retaining and growing existing accounts.

• Partner with Marketing and Brand Ambassadors to deliver impactful events and brand activations.
• Support best in class outlet execution that builds brand and venue loyalty.
• Maintain regular communication with wholesale partners to support mutual growth.

• Work closely with Field Sales Execution, Sales Planning, Sales, Finance, and Marketing teams to deliver against Bacardi KPIs.
• Analyse promotional activities and budgets, including ROI assessments.
• Share insights and support colleagues to elevate customer management and execution standards.

• Minimum 1 year experience in sales, ideally within FMCG or a related field.
• Strong communication and presentation skills, including active listening.
• Effective planning, time management, and organisational abilities.
• Strong interpersonal and networking skills.
• Ability to analyse data and apply insights to decision making.

• Experience in On Trade or Off Trade management within the spirits or beverage industry.
• Demonstrated success in delivering commercial results.
• Creative thinking and problem-solving skills.

• A proactive, goal-oriented approach and a commitment to continuous improvement.
• A genuine interest in understanding consumers and building strong customer relationships.
• The ability to translate customer and consumer needs into effective solutions.
• Resilience and composure when navigating challenges.
• An entrepreneurial mindset and openness to exploring new ways to achieve results.
• Belonging:
  You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
• Self‑Awareness:
  You have high levels of self‑awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
• People Agility:
  You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
• Results Agility:
  You demonstrate consistent delivery of results in first‑time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility:
  You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
• Change Agility:
  You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

At Bacardi we care deeply about finding brilliant talent who can…