Marketing Manager

Job Summary

Develop and execute strategic initiatives to drive student enrolment growth and revenue generation while establishing and nurturing corporate partnerships. Lead market expansion efforts and represent the school as a senior brand ambassador to enhance visibility and business outcomes.

• Develop and implement business development strategies to achieve and exceed student enrolment and revenue targets
• Build and maintain a robust enrolment pipeline through proactive outreach and strategic networking
• Identify and evaluate new market segments, corporate channels, and growth opportunities to expand enrolment
• Drive lead generation initiatives that directly increase student enrolment numbers
• Meet and surpass key performance indicators related to enrolment, partnerships, and revenue growth
• Identify, approach, and secure partnerships with corporations, relocation agencies, embassies, chambers of commerce, and expatriate networks
• Design and manage corporate enrolment programmes and preferred school partnerships to increase corporate engagement
• Deliver presentations and briefings to HR teams and mobility departments to position the school as a preferred education partner
• Establish and maintain referral pipelines and long‑term partnership agreements with corporate stakeholders
• Foster strong relationships with key corporate decision‑makers to drive recurring enrolments
• Analyze market trends, competitor positioning, and demographic data to inform and recommend strategic growth initiatives
• Collaborate with Marketing teams to align promotional campaigns with target segments and corporate audiences
• Represent the school at industry events, networking functions, and community engagements to enhance brand visibility and reputation
• Act as a senior brand ambassador by building high‑level relationships with decision‑makers in corporations and strategic organisations
• Strengthen alumni, parent, and community referral networks to support sustainable business growth

• Strong understanding of international school systems and best practices in admissions
• Proven ability to build and sustain relationships with internal and external stakeholders
• Exceptional organizational skills with the ability to prioritize and manage multiple tasks independently in a fast‑paced environment
• Experience working in international education or multicultural environments
• Ability to thrive in diverse, fast‑changing, and dynamic settings
• Passion for education and commitment to supporting student achievement
• Excellent oral and written command of English; fluency in multiple languages is advantageous for engaging diverse communities and stakeholders

Tanlet Harbor Pte Ltd

EA License: 24C2566

EA Personnel No: R