Sales and Marketing Manager - Piper-Heidsieck

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We're looking for a commercially driven leader to accelerate Piper-Heidsieck's growth across the UK & Ireland. In this role, you'll shape and deliver the sales and marketing strategies that strengthen our market presence, support the Business Development Manager to maximise field execution and commercial opportunities and work closely with the Head of Champagne on high-impact commercial and strategic initiatives. This is a rare opportunity to champion one of the world's most celebrated Champagne houses and drive its next phase of growth across these key markets.

• Develop and execute the commercial strategy across on- and off-trade.
• Build channel and customer plans in partnership with National Accounts & Regional Sales teams.
• Shape pricing, forecasting, margin planning and distribution priorities.
• Analyse brand performance, market trends, competitor activity, and commercial KPIs
• Support the preparation and presentation of major tenders and represent the brand in key customer meetings.

• Translate global brand strategy into focused UK & Ireland plans with a strong commercial lens.
• Lead product launches, PR, digital activity, and all brand communications.
• Manage A&P budgets with clear accountability for ROI.
• Deliver consumer and trade events, sponsor ships, and tastings.
• Oversee POS, brand visibility, and in-market execution across key channels.
• Maintain producer materials, including fact sheets, website updates, and technical content.

• Create clear, high-impact sales tools, presentations, toolkits, and selling stories for sales teams.
• Ensure sales teams understand brand priorities, commercial targets, and key performance measures.
• Build customer-specific plans that drive distribution, visibility, and rate of sale.
• Work closely with the Business Development Manager on market activity, tastings, and customer proposals.
• Maintain consistent brand representation across all trade environments.

• Deliver monthly customer performance and market activity reports
• Evaluate the effectiveness and ROI of marketing and commercial activities.
• Oversee stock, forecasting, and planning to ensure alignment with business and customer needs.

• Work hand in hand with the Business Development Manager to maximise commercial impact.
• Establish strong cross-functional collaboration between the Champagne Team, Marketing, Sales, and Communications.
• Uphold execution standards and ensure consistent delivery across customer plans and market activity.

• Extensive experience in sales, customer marketing, brand management, or a commercial role.
• Strong commercial acumen with a track record of driving sales and revenue growth.
• Highly numerate with strong analytical skills.
• Excellent written and verbal communication skills.
• Highly organised, able to manage multiple priorities in a fast-paced environment.
• Strong understanding of on-trade and off-trade market dynamics.
• Experience managing suppliers and working with agencies.
• Proficient in Microsoft tools, including Power BI, PowerPoint, and Excel (pivot tables, lookups).
• Passion for wine; WSET or similar qualification is an advantage.
• Fluent in English;
  French beneficial but not essential

• 25 days holiday excluding public holidays increasing after 2 years' service
• Personal bonus of up to 5% of salary, based on performance against key objectives
• Sales incentive bonus of up to 10% of salary
• Company pension scheme matching up to 5% of contributions
• 18 weeks enhanced maternity leave and 4 weeks paternity leave.
• Birthday day off
• Health Cash Plan
• Cycle to work scheme & Season ticket loan
• Employee Assistance Programme
• Travel insurance
• Employee wine discount
• Retail, wellbeing, technology, and travel discounts

Liberty Wines is an award-winning company and accredited silver by Investors in People which offers excellent opportunities for training and development alongside a great working environment (and an even better coffee machine).

We encourage all our employees to further their wine knowledge through our in-house Liberty Wines Academy and WSET (Wine & Spirit Education Trust) courses alongside building skills and experience over the course of their professional development.

Liberty Wines celebrates diversity, and we are committed to creating an inclusive environment where everyone feels comfortable to be themselves.