Account Manager, Membership and Engagement

Account Manager, Membership and Engagement

Membership Acquisition & Growth (Primary Focus)

Proactively recruit new members through targeted outreach, partnerships & campaigns

Develop & execute membership acquisition strategies, including lead generation, prospect conversion & follow‑ups.

Identify & pursue new membership channels, including referrals, events, collaborations & sector‑focused opportunities.

Work closely with internal teams to package and articulate SMF’s membership value proposition clearly to prospective members.

Membership Retention & Engagement (Primary Focus)

Drive retention and renewal of existing members through structured engagement, regular touchpoints & needs‑based follow‑ups.

Analyze membership data to identify at‑risk members, renewal trends, and opportunities to improve retention rates.

Develop and implement member engagement initiatives, value‑added programmes and benefits that directly address members’ business needs.

Industry Group (IG) & Programme Enablement (Supporting Focus)

Support Industry Groups as engagement platforms to deliver relevance and value to members.

Collaborate with IG Committee members to ensure programmes and activities are aligned with member needs, sector priorities and SMF’s framework.

Organize and manage IG‑related meetings, events and work groups to enhance member participation & satisfaction, not just execution.

Other Responsibilities

Be flexible and willing to take on additional tasks assigned by management to support SMF’s strategic objectives, particularly those related to membership development and sustainability.

* For this role, the job title and level will be commensurate with the candidate’s qualifications and relevant experience.