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Product Manager; Tactical Campaign - Car Manufacturer

Job in Greater London, London, Greater London, W1B, England, UK
Listing for: ELP Consult Ltd.
Full Time position
Listed on 2026-01-30
Job specializations:
  • Sales
    Sales Marketing, Automotive Sales, Business Development, Sales Manager
Job Description & How to Apply Below
Position: Product Manager (Tactical Campaign) - Car Manufacturer
Location: Greater London

Please be aware that only applicants with solid experience in the car manufacturing industry will be considered.

This job requires working onsite at Chiswick Park London, 5 days a week.

Responsibilities
  • Develop and execute go-to-market (GTM) strategies for new and existing vehicle models and automotive services.
  • Conduct market research and competitive analysis to identify opportunities, pricing strategies, and positioning.
  • Define target customer segments and create value propositions tailored to retail and fleet customers.
  • Collaborate with Sales, Marketing, Dealer Networks, and After‑Sales teams to align product strategies with revenue goals.
  • Develop pricing, packaging, and promotional strategies to drive sales and profitability.
  • Create and maintain sales enablement tools, including training materials, product guides, and playbooks.
  • Track and analyse launch performance, sales data, and customer feedback, and recommend improvements.
  • Manage cross‑functional stakeholders to ensure on‑time, on‑budget execution of GTM initiatives.
Requirements
  • Ideally 10 years’ experience working within an OEM.
  • Ideally 3 years’ experience working in tactical campaign area and have good performance in promoting cars.
  • Strong understanding of retail consumer finance essential.
  • With experience across some of the core responsibilities.
  • Ideally with a relevant degree or qualification.
  • Strong sales target driven and entrepreneurial spirit with good business acumen.
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