Product Manager; Tactical Campaign - Car Manufacturer

Please be aware that only applicants with solid experience in the car manufacturing industry will be considered.

This job requires working onsite at Chiswick Park London, 5 days a week.

• Develop and execute go-to-market (GTM) strategies for new and existing vehicle models and automotive services.
• Conduct market research and competitive analysis to identify opportunities, pricing strategies, and positioning.
• Define target customer segments and create value propositions tailored to retail and fleet customers.
• Collaborate with Sales, Marketing, Dealer Networks, and After‑Sales teams to align product strategies with revenue goals.
• Develop pricing, packaging, and promotional strategies to drive sales and profitability.
• Create and maintain sales enablement tools, including training materials, product guides, and playbooks.
• Track and analyse launch performance, sales data, and customer feedback, and recommend improvements.
• Manage cross‑functional stakeholders to ensure on‑time, on‑budget execution of GTM initiatives.

• Ideally 10 years’ experience working within an OEM.
• Ideally 3 years’ experience working in tactical campaign area and have good performance in promoting cars.
• Strong understanding of retail consumer finance essential.
• With experience across some of the core responsibilities.
• Ideally with a relevant degree or qualification.
• Strong sales target driven and entrepreneurial spirit with good business acumen.