Head of Sales

Overview

Head of Sales – Process Portfolio (ChemUK, Stoc Expo & Lab Innovations)

Location: Twickenham, London. Hybrid - 3 days office-based, 2 days WFH

Reports to: Head of Cluster – Process Portfolio

The opportunity:

Join our Process Portfolio as Head of Sales and lead the commercial growth of three market-leading B2B event brands:
ChemUK, Stoc Expo and Lab Innovations. These events bring together key players shaping the chemical, storage/terminal and laboratory sectors – from manufacturers and service providers to innovators, regulators and industry influencers.

We are seeking a senior, hands-on commercial leader who combines strategic thinking with day-to-day selling. This player–manager role involves leading a team of around eight sales professionals and carrying your own individual sales target focused on strategic accounts and high-value opportunities.

As Head of Sales, you will:

• Own the sales strategy and delivery for the Process Portfolio, from targets and pricing to rebooking and key account development.
• Lead and coach the sales team using a consultative, data-driven approach.
• Drive new business, rebooking and sponsorship/digital revenue, building multi-year, multi-event partnerships.
• Act as a visible brand ambassador for ChemUK, Stoc Expo and Lab Innovations with senior decision-makers and industry bodies in the UK and internationally.

To be successful, you should have:

• At least 5–10 years of B2B sales management experience, ideally in events, media or adjacent industries (chemicals, process, storage, logistics, laboratory, industrial technology).
• Proven ability to lead sales teams while managing your own target (player–manager).
• Track record of exceeding revenue targets in a complex, multi-product/event environment.
• Strong new business development, account management and key account experience, including face-to-face selling and outbound calling.
• Strategic and tactical thinking, translating portfolio objectives into clear sales plans.
• Excellent communication, presentation and negotiation skills for engaging senior decision-makers.
• Analytical, data-driven approach to territory planning, sector coverage and pipeline management.
• Comfort with international travel.
• Fluency in English; additional languages are a plus.
• Alignment with Easyfairs’ values and interest in the sectors served by ChemUK, Stoc Expo and Lab Innovations.

• Lead portfolio sales, owning revenue targets (stand sales, sponsorship, digital) and your own individual target.
• Set sales plans, critical paths, and implement rebooking strategy.
• Personally manage strategic/high-potential accounts, prospect, pitch and negotiate.
• Attend competitor events, client visits and industry gatherings.
• Lead, coach and motivate a team of ~eight salespeople, setting KPIs and providing ongoing training.
• Analyse sectors, identify opportunities and guide portfolio growth with marketing and event teams.
• Build long-term relationships with key exhibitors, sponsors, associations and partners, developing multi-year, multi-event partnerships.
• Ensure diligent CRM use, maintain robust pipelines and optimise sales processes through data-driven decisions.

• Exceeding revenue targets and improving yield across events.
• High rebooking rates and growth in sponsorship/extra revenue.
• Motivated, high-performing sales team achieving KPIs.
• Sector expansion with new segments and country pavilions.
• Strong long-term key account relationships and multi-year partnerships.

Easyfairs is a pan-European event company. We organise and host more than 200 events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach.

The Easyfairs Group employs over 800 highly committed talents. Our commitment to excellence has been…