Principal Sales Lead - Services

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Date: Jan 21, 2026

Location: London, LND, GB

Company: NTT DATA Services

Competitive salary | UK:
Hybrid + client visits

NTT DATA is currently looking for a Principal Sales Lead - Application Services for helping us grow the UK&I Market.

The Principal Sales Lead - Application Services will drive the growth of Custom Application offerings and provide subject matter expertise within the Banking & Financial Services industry. This critical role identifies and researches potential clients, engages with prospects, describes our services and closes sales. You leverage your deep industry knowledge and expertise to understand customer needs and apply consultative selling techniques to lead the definition of solutions and proposals.

Our approach is highly collaborative and often requires you to orchestrate and execute across an array of client and internal personnel, building deep and lasting relationships along the way.

• Providing technical sales expertise for the development and implementation of complex digital products / applications / solutions
• Sales, Deal Strategy, Solution development, and Digital Transformation
• Leverage deep industry knowledge to build relationships, understand customer needs and provide tailored solutions that drive revenue and customer success
• Engage with prospects and existing clients through consultative selling techniques to uncover pain points and business needs, guiding them to the best possible solutions that align with their objectives
• Work closely with the solution team and practice experts to develop customized solutions that address client-specific challenges
• Define the client value and relevance of solution for client using industry relevant KPIs
• Develop and maintain a deep understanding of industry trends, challenges and opportunities to provide insightful guidance and strategic advice on the industry for technology, product and business clients
• Build and maintain lasting relationships with clients and partners by understanding focus and needs, and anticipating them in advance
• Assisting in assessing potential application of company digital products to meet client needs and may prepare detailed digital product specifications for the development and implementation of client products / applications / solutions
• Supporting NTT DATA’s client/enterprise product sales efforts through consultative selling activities

• Minimum of 8 years’ experience in consulting or IT services industry sales
• Minimum of 8 years’ experience negotiating, shaping, and closing large deals in the professional services space
• Minimum of 5 years’ experience selling Custom Application Development, Application Architecture, Cloud Migration & Legacy Modernization services/solutions
• Minimum of 10 years of cross-industry experience with several of those years focused on the Banking & Financial Services Industry

• Bachelor s degree or equivalent work experience
• Proven experience leading large, complex, strategic sales opportunities
• Ability to engage and build relations with senior leadership at Fortune 500 organizations
• Excellent leadership skills, with the ability to oversee and inspire multiple teams, fostering a collaborative and high-performance work environment
• Attributes include strategic thinking, teamwork, ability to influence, strong analytical and problem-solving skills, a high level of professionalism and strong attention to detail
• Must have an expanded breadth of business experience driving deal shaping & origination
• Ability to interact with senior leadership at a client and/or within NTT DATA

Hybrid - remote, NTT DATA office + travel to clients.

Our people are the most critical component of our long-term success and their health and wellbeing are our priority. You will enjoy a comprehensive, locally competitive benefits package.

NTT DATA is a $30 billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world s leading…