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Sales, Sales Representative, Sales Manager

Job in London, Greater London, W1B, England, UK
Listing for: Liberty Wines Ltd
Full Time position
Listed on 2026-01-22
Job specializations:
  • Sales
    Sales Representative, Sales Manager
Job Description & How to Apply Below

Your core focus in the London Sales team will be to grow sales with existing customers through exceptional account management while also developing new business opportunities in both the On‑trade and Off‑trade sectors.

Key responsibilities

  • Maintain and develop existing customer accounts to achieve FY budgeted revenue and margin target
  • Develop new business opportunities to achieve FY new business target
  • Sell the Liberty Wines portfolio to the On and Off-trade within designated area
  • Manage sales of specific brands/products to annually agreed targets
  • Manage expenses to budget
  • Act as an ambassador for Liberty Wines always
  • Conduct Liberty Wines events such as tastings and tutorials and support customer activity
  • Regularly review Sales vs. Budget report to analyse sales patterns
  • Identify areas of focus and implement strategies to build turnover and profit and develop new business
  • Collate, analyse and summarise monthly performance

About you

  • Ability to sell to and grow accounts in both the On and Off-trade and meeting sales targets
  • Develop new business opportunities to achieve FY new business target
  • Self-motivated with a positive outlook and excellent communication skills
  • Good organisational skills with the ability to deal with administrative tasks efficiently
  • Strong wine empathy and ability to demonstrate wine knowledge, preferably at WSET Diploma level
  • IT proficient including Microsoft Word, Excel and Power Point
  • Candidates should have experience selling to the On-trade and possess existing industry contacts

What you can expect

  • 25 days holiday excluding public holidays increasing after 2 years’ service
  • Competitive commissions scheme
  • Personal bonus of up to 5% of salary, based on performance against key objectives
  • Company pension scheme matching up to 5% of contributions
  • 18 weeks enhanced maternity leave and 4 weeks paternity leave.
  • Cycle to work scheme & Season ticket loan
  • Employee Assistance Programme
  • Travel insurance
  • Retail, wellbeing, technology, and travel discounts

Liberty Wines is an award-winning company and accredited by Investors in People which offers excellent opportunities for training and development alongside a great working environment (and an even better coffee machine).

We encourage all our employees to further their wine knowledge through our in‑house Liberty Wines Academy and WSET (Wine & Spirit Education Trust) courses alongside building skills and experience over the course of their professional development.

Liberty Wines celebrates diversity, and we are committed to creating an inclusive environment where everyone feels comfortable to be themselves.

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