Sponsorships & Partnerships Manager

Overview

This role supports the development, strategy, relationship, and execution of some of Moet Hennessy UK’s key sponsor ships and partnerships and is responsible for maximising the value of these relationships primarily across music venues, festivals & caterers. The role is accountable for identifying opportunities to extend the portfolio distribution, develop new business partnerships and be commercially responsible for their return within cultural events from music, live entertainment and caterers.

Responsibilities include building & envisioning Moet Hennessy’s event strategy, being a key stakeholder in Global Event Groups & Promoters, creating and maintaining the event route to market and agency network and capitalising business opportunities.

To build and develop a list of strong commercial & strategic partnership contacts which have natural fit and relevance to our brands and marketing activities as well as identifying new partners that will allow Moet Hennessy to evolve into new areas of growth and yet still‑develop consumer opportunities, trends and lifestyles.

• To manage brand related budgets and sponsor ships fee’s (FTT and A&P).
• Full P&L responsibility of managed customers.
• Be the lead to find new brand & consumer relatable commercial partnerships & to be proactive in the renegotiation to ensure the renewal of existing partnerships.
• Be a key stakeholder in the 3rd party event industry, building an extensive network of peers, relevant figures and influential partners.
• Will be responsible for identifying and developing new business opportunities by prospecting potential key accounts across the food services and events catering sector.
• Develop and implement a structured prospecting strategy, including lead generation, qualification criteria and creating JBP plans.
• Leading a 360 group who contribute to the partnerships delivery, creating innovative ways to grow consumer awareness, desirability, maximise commercial sell‑out aligning with brand and partner objectives.
• Create an effective strategy to optimise the performance of collaborations & the enhancement of the brand image and improvement of its visibility.
• To frequently plan, review and update the channels sales volumes forecast.
• To use sales reporting systems to plan, monitor, report, and analyse business performance.
• To gather and use comprehensive competitor information.
• Creating joint business plans focusing on generating mutual benefits and commercial return for MH (e.g. corporate gifting, corporate events/dinners/tastings, staff training and incentives, portfolio & single brand experiences).
• End to end account management – paying close personal attention to efficient order fulfilment, working with internal and external customer services.
• Create and host selling events (e.g. tastings, dinners, brand experiences, Maison visits).
• Build and maintain an active contact network with partner corporate clients and make introductions to the Corporate Sales & Client Experience Manager.
• Host dinners and experiences as required (may include out of hours and weekends).

• Strong negotiator
• Relationship ownership and management
• Networking capabilities
• Creativity and innovation
• Excellent communication and presentation skills
• Public speaking and facilitation to large groups
• Displays passion when representing the brands
• Desire to educate and sell
• Resilient and persistent
• Strong organisational skills
• Ability to work under pressure
• Capable to draw on a network of multiple functions to achieve objectives

• Sales Account Management experience
• Experience in execution of communication and training actions in the field
• Well connected with key stakeholders and decision‑makers in the food service industry
• Good knowledge of wines and spirits
• Event management experience
• Strong customer focus

• Proficient with using IT (laptop, tablet, smartphone)
• Use of Microsoft Office software, including Word, Excel and Power Point
• WSET or another Wine & Spirit diploma is a plus

English fluent