Head of Delegate Sales - Cannes Lions

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Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money
20/20, GDC, and London Tech Week with cutting‑edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival‑led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

The LIONS brand is probably most synonymous with Cannes Lions, The International Festival of Creativity, the definitive meeting place for the global creative communications and advertising community. It’s five days of inspiration, aspiration, unlimited magic and potential. The Festival has been championing creative excellence since 1954 with the goal of providing a global destination and the definitive benchmark for creativity that drives progress.

LIONS is going through an exciting time as it’s recently repositioned as The Home of Creativity, supporting those in the business of creativity at every step of their journeys with an extended portfolio of new advisory, learning and intelligence services. Our purpose is to drive progress through creativity for an incredibly diverse and talented global creative community.

You will join a team of change makers. The team’s purpose is to champion change to create the most powerful global creative community and drive growth for the brand.

This role is based in our 5 Howick Place office.

As the Head of Delegate Sales you will work closely with the Commercial Director and Head of Marketing - Cannes Lions Festival to create and deliver a global sales strategy and roadmap that will allow the Festival to achieve its ambitious revenue targets and long term growth plans.

You will be responsible for driving global delegate pass sales, which has a key focus on emerging markets across LATAM, EMEA and APAC. You will have full ownership of the sales and commercial arm of the delegate sales strategy - leading a small, but high performing team working across multiple revenue streams. Responsible for the management of a team of 2-3 account managers.

This role will also be responsible for streamlining and advancing the sales process, working closely with internal marketing, data analytics, and reporting teams to optimize lead conversion.

• Responsible for delivering against, or exceeding, stretching annual revenue targets
• Assisting the creation and delivering of the Delegate Sales Strategy in close partnership with the Head of Marketing and Director of Commercial
• Delivery of Delegates sales strategy across multiple pass types and regions, including achieving against a sales target
• Ensuring consistent growth across the globe (with key target geographies)
• Responsible for gathering market intelligence and customer feedback, and reporting this back to the business consistently
• Ownership and management of regional stakeholders and key customer relationships
• Maintaining an inclusive, collaborative culture where high performance is recognised and inevitable
• Board-level performance reporting with emphasis on accurate forecasting from excellent pipeline management
• Coaching and development of junior sales executives and management of overall team performance
• Ensuring optimal marketing & sales processes and systems are maintained including clear ways of working and use of Salesforce
• Responsible for being across market shifts and customer and competitor activity
• Building and maintaining exceptional internal stakeholder and business partner relationships
• Acting as a primary point of contact and brand ambassador for Lions…