PRADA Deputy Store Director, Selfridges

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

You act as the Store Director’s alter ego and deputy, and are expected to step in and take leadership of the store whenever required.

As the Prada Deputy Store Director, you are a passionate Brand Ambassador and business leader who embodies and communicates the Prada philosophy and values to the local market, the store team and clients.

You are a driven business owner who holds yourself accountable for supporting the Store Director and Concessions Managers in achieving strong overall store performance, including assisting with the analysis of reports and the development of action plans.

You ensure an exceptional client experience by being present on the sales floor and leading by example, always placing the client at the heart of everything you do.

You are a motivating and inspiring leader who encourages the team to achieve business goals while ensuring their skills are fully developed and maximised.

You oversee all operational activities within the store, ensuring that company policies and procedures are proactively implemented, with consistency and full compliance with corporate guidelines.

• Support the Store Director in defining business strategies to exceed financial targets and maximise sales performance, contributing to the overall success of the store.
• Make commercial recommendations to the Store Director and relevant functions to drive sales and increase productivity.
• Coach the store team in developing concrete action plans to exceed KPI targets, including cross-selling and up-selling across product categories.
• Remain constantly up to date on market trends and share insights with relevant functions.
• Act as a Brand Ambassador by representing the Company both within the local market (through activities and relevant events) and on the sales floor, ensuring an appropriate approach and exceptional service to clients.
• Foster omni-channel awareness within the team, encouraging and supporting the use of digital tools to strengthen client relationships and achieve business objectives.
• Support the development of the e-commerce channel by ensuring timely responses to received orders and consistently delivering a high standard of service.
• Promote strong product knowledge on the sales floor and collaborate with relevant functions to support product and collection training needs.
• Act as a strong motivator for staff, promoting team spirit through effective communication and cultivating a positive and energetic environment, visible even to clients.
• Be actively involved in the recruitment process (market mapping, profile definition and interviews), in collaboration.
• Support the Store Directors in identifying talent within the team for internal development opportunities, helping to define appropriate development plans and processes.
• Fully master all company tools and applications, including IT and digital platforms, and ensure all new employees are trained on policies and procedures.
• In partnership with the Store Director, ensure efficient team organisation aligned with business needs, including clear delegation of responsibilities.
• Lead by example to ensure the team operates with the highest level of care and respect for the product, demonstrated in every ceremony and procedure.
• Ensure the team is consistently informed about all company initiatives and activities (including the Prada Journal).
• Coordinate with relevant functions to propose and support product and collection training needs.
• Place the client above all else, leading by example to create a welcoming environment and ensuring the team strives to meet every client need and request.
• Foster a client-centric mindset by developing and maintaining strong client relationships and delivering meaningful after-sales experiences.
• Guarantee excellent client satisfaction and the highest level of client service through the consistent…