Buyer, Retail

Founded in 2003 Wasabi's vision is to lovingly create and serve delicious Asian food for a busy nation. Wasabi now has 41 thriving restaurants across London and major UK cities an d 4 in New York and in 2019, we introduced Wasabi Home Ben to the grocery channel , launch ing exclusively in Sainsburys . Building on that success, the grocery business broadened its reach to Tesco in September 2022, followed by exciting launches in Co-op and Morrisons in 2024.

Wasabi grocery has seen phenomenal growthand is now a £62m RSV brand. Wasabi proudly stands as the No. 2 chilled ready-meal brand in the market , consistently attracting new customers to the category through an innovative East Asian range.