Retail & E-Commerce Manager

Want to accelerate your career? Electrify your potential as a Retail & E-Commerce Manager and join the fastest growing motor sport on the planet!

Formula E, the world's fastest-growing sport, is redefining motor sport with a bold focus on innovation and sustainability.

Hosting over 100 races in iconic cities globally and backed by top manufacturers like Porsche, and Jaguar, we feature elite drivers and cutting-edge EV technology. As the world's first sport certified Net Zero Carbon from inception, Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN3 EVO race car capable of 0-60mph in 1.82 seconds (0-100kph in 1.86s).

Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility.

Welcome to the home of Global Electric Street Racing.

Are you a commercially-minded retail expert with a passion for global sports and the strategic vision to scale a world-class merchandising footprint? We are looking for a Retail & E-Commerce Manager to manage Formula E’s global retail programme during an era of accelerating fan growth.

This is a high-complexity, "builder" role operating within a rapidly developing retail environment. Reporting to and working with the Brand Licensing & Retail Director, you will serve as the operational and commercial retail bridge between our bold brand and our diverse global audience, delivering to a growth budget with ownership of strategy and innovative retail initiatives.

• Strategic Agency Leadership: You will be the primary conductor for our two key external powerhouses: a dedicated at-race retail agency for our global E-Prix events and a specialist e-commerce agency for our digital retail footprint. You’ll hold them accountable to KPIs, sustainability standards and continuous performance optimisation.
• Global Race Retail & Logistics: You will take full ownership of the physical retail footprint at every E-Prix. This involves overseeing "Fan Store" structures and inventory while navigating the intricate complexities of international customs, local logistics and premium fan experience delivery across diverse global markets.
• Creative-Commercial
  
  Collaboration:
  
  Working at the intersection of style and data, you will collaborate with retail agencies and the Brand & Creative Director to develop on-trend, brand-aligned collections. You’ll use data-led insights to forecast demand in "niche" markets and coordinate high-stakes co-branded merchandise drops with our world-renowned Racing Teams and Official Partners.
• Digital & B2B Excellence: You will lead our end-to-end digital retail strategy, ensuring seamless omni-channel campaigns and impactful product launches with our e-commerce retail agency. Simultaneously, you will act as the lead for our specialist production agency to source bespoke, high-quality "premiums" and corporate gifting for our Teams & Manufacturers, ensuring every item meets our high-performance brand standards.
• Ecosystem collaboration: Act as the key retail liaison for Racing Teams and Sponsors (Teams & Partners) to align Formula E retail activities with their activation rights/plans. You will also oversee the development of co-branded merchandise with our Teams and coordinate with Team merchandise suppliers to integrate Official Team Products into both e-commerce and at-race retail environments.

• The Commercial Strategist: You have a proven track record of managing high-complexity retail operations, ideally within sports, entertainment or global events. You don't just "manage" a shop; you understand how to use sales data and fan insights to drive growth and adjust range planning in real-time.
• The Agency Conductor: You are an expert at managing third-party relationships. You know how to balance creative collaboration with commercial discipline, ensuring agencies deliver on-brand products while hitting strict "growth budget" targets and operational service levels.
• The Agile Problem Solver: You thrive in the fast-paced, "hands-on"…