Sales Team Lead - Selfridges

Description

Fuelled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to 'my imagination' in Arabic, KAYALI provides a modern fragrance experience inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love.

Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty‑free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi‑faceted jeweled bottles.

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

KAYAI is looking for a Team Lead who will be responsible for leading the Selfridges Kayali counter to deliver exceptional customer experience, drive sales performance, and uphold the highest standards of brand representation. You will manage daily operations, coach your team, and bring Kayali's storytelling and fragrance expertise to life for every customer. This role is key in ensuring consistent growth, operational excellence, and a motivated team culture.

• Drive daily, weekly, and monthly sales to exceed targets and KPIs.
• Lead by example on the shop floor with strong service, selling, and storytelling.
• Use coaching to elevate team confidence, fragrance layering skills, and conversion.
• Train and motivate Retail Sales Consultants to deepen their product knowledge and selling skills.
• Deliver daily briefs, coaching moments, and on‑counter training.
• Support the team with guided fragrance discovery and layering expertise.

• Monitor stock levels, report shortages, and ensure optimal availability at all times.
• Maintain merchandising, hygiene, and visual standards to brand guidelines.
• Oversee replenishment, tester management, and operational compliance.
• Maintain strong relationships with store management and floor teams.
• Provide feedback on counter performance, customer behaviours, and competitor activity.
• Communicate daily/weekly performance updates to the Area Manager or Education team.

• Minimum 3-4 years of retail experience in beauty or fragrance, with leadership exposure.
• Strong selling, coaching, and storytelling skills.
• Highly organized, proactive, and confident in leading a team.
• Excellent communication skills and ability to build rapport quickly.
• Proficiency in basic Microsoft tools (Outlook, Excel)