Retail Excellence Manager, Branded Channels

Are you passionate about elevating retail performance and delivering world-class customer experiences across LEGO® Certified Stores?

Join our team to set the standard for retail excellence and drive growth in a fast-expanding market!

No relocation assistance is offered for this position.

• Develop and implement a training plan that ensures a consistent, high-quality in-store experience across partner store locations.
• Follow up with partners on the implementation of in-store training programs, evaluating effectiveness through retail critical metrics and ensure performance goals are met.
• Support partners in in-store coaching of store teams as and when needed.
• Lead the planning and successful execution of events.
• Conduct regular store visits to evaluate execution standards, ensuring full alignment with brand guidelines and operational excellence principles.
• Ensure seamless execution of in-store activities, continuously tracking performance and implementing improvements to boost engagement and sales performance.

• Implement store planograms to ensure optimal product placement, while maintaining high visual merchandising standards to enhance store’s presentation and align with overall retail strategy.
• Give inputs to Trade Marketing Team to develop and implement creative, traffic-stopping, and engaging VM in stores.
• Partner with operations team and KAM to monitor stock levels across all stores, ensuring timely replenishment, minimizing stockouts to support sales performance.

• Forecast, plan and deliver channel-specific activities, promotions, and merchandising aligned with key campaigns and occasions, in collaboration with cross-functional teams.

• Develop and implement an integrated retail marketing plan for our LEGO branded channel within the respective market.
• Derive data-driven retail solutions through retail metric analysis & commercial insights to drive sustainable LFL growth, identify growth opportunities and drive profitability across all doors.
• Analyse sales trends, consumer behaviour, and traffic patterns to generate actionable insights that inform strategies for promotions, product placement, and pricing optimization.
• Stay current with retail industry trends, continuously monitor retail market developments and apply insights to improve operational standards or customer experience.

• Plan, manage, and execute new store openings and store refits, ensuring all projects are completed on time, within budget, and in full alignment with brand and operational standards.

The Retail Excellence role is responsible for consistent execution of brand, service, and operational standards across the retail network to drive sales performance and customer experience. It focuses on translating commercial and brand strategy into effective in-store processes, supporting field teams through training and performance insights, and driving continuous improvement to deliver operational efficiency and sustainable growth.

Do you have what it takes?

• Solid retail experience, strong knowledge of retail industry trends and standards.
• Excellent communication and interpersonal skills
• Analytical and data-driven
• Strong organizational skills, attention to details and ability to handle multiple tasks
• Collaborative and able to work cross-functionally
• Proven experience of agility in the retail environment to drive retail objectives

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

• Family Care Leave
  - We offer enhanced paid leave options for those important times.
• Insurances
  – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing
  - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing…