Research Manager - BHT

Job Description

As a Research Manager in Brand Health Tracking at Ipsos, you will play a key role in leading and delivering our largest global brand health measurement programme led out of the UK. You will be joining at the inception stage of a recent win, giving you the chance to make your mark on an innovative global programme covering over 20 markets and exposure to the latest technology in data collection and delivery processes.

In this role you will have direct client contact and will contribute to landing the new programme’s insights tools within the client’s local and global organisations. You will leverage your expertise in research methodologies, data analysis, and project management to guide junior executives and offshore teams, manage client relationships, and contribute to the overall success of the programme.

• Manage the end-to-end research processes of a large global tracking programme across multiple markets.
• Work as part of a large onshore and offshore team, and be directly responsible for getting client sign-off on research materials, managing script checking, translations, fieldwork launch, overseeing data quality protocols and using automated tools to build dashboard and PowerPoint reports.
• Take full ownership of specific client deliverables, building strong client relationships, delivering and supporting on client engagement sessions (training, debriefs etc). You will be supported by talented directors to further develop your client servicing skills.
• Work alongside internal operations teams to get the best data for our clients, providing them with clear specifications and instructions and ensuring these are met.
• Supervise and provide guidance to more junior members of the team, including graduates.
• Review and ensure the quality of all project materials and deliverables, including questionnaires, data files, dashboards, reports and presentations.

• Proven track record of success in market research, with experience in managing projects and client relationships within various industries including FMCG.
• A passion for brand strategy and experience in working on large global brand tracking programme(s).
• Experience in creating and reviewing materials for clients, such as analysis specs, questionnaires and PowerPoint reports.
• Solid research skills including questionnaire & study design, project processes, sampling and basic analytical techniques.
• Proficiency in Microsoft Word, Excel and PowerPoint.

• Ability to grapple with complexity and problem-solve.
• Excellent communication skills, both written and verbal.
• Good client management/servicing skills.
• Strong organisational skills and the ability to multitask and meet multiple deadlines.
• Strong numeracy skills and attention to detail.
• Proficiency in using data visualisation and dashboard tools like SPSS, Excel, Harmoni Infotools or similar.
• Practical experience using AI-powered tools for research tasks, including data analysis platforms and automation tools.
• Collaborative and an excellent team player, contributing to a positive office culture.

• Proactive
• Collaborative
• Client-focused
• Detail-oriented
• Supportive
• Analytical thinking
• Resilience, flexibility and agility
• Motivation and self-awareness
• Empathy and active listening
• Service orientation and customer service.

We offer a comprehensive benefits package designed to support you as an individual. Standard benefits include 25 days annual leave, pension contribution, income protection and life assurance. Additional benefits cover health & wellbeing, financial rewards and professional development opportunities.

We recognise you may have commitments outside of work and will consider flexible working applications. We have a hybrid approach to work and ask people to be in the office or with clients for 3 days per week.

We are committed to equality, promoting a positive and inclusive working environment and ensuring diversity of people and views. We are a Level 2 Disability Confident Employer and provide an inclusive and accessible recruitment process. Your application will be reviewed by someone from our Talent Team who will be in touch either way to inform you of the outcome.

Ipsos is one of the world’s largest research companies and the only one primarily managed by researchers, ranking as a #1 full‑service research organization for four consecutive years. With over 75 different data‑driven solutions and a presence in 90 markets, Ipsos combines thematic and technical experts from around the globe to deliver top‑quality research and insights. We continually strive to make Ipsos the best place to work.

The Brand Health Tracking Service Line helps clients manage their in‑market brands by monitoring health and ensuring they are on the right course. Clients share their sales data while we provide brand affinity data to understand how people feel about brands and competitors longitudinally.