Consumer Research Executive

This role offers a competitive salary, hybrid working (up to 2 days in our London office), 28 days holiday a year plus Bank Holidays and a fantastic pension scheme offering 6% in year one and 11% after this.

Salary £31,000 - £38,000

You will need to submit a cover letter for your application to be considered.

Your cover letter will be no longer than the equivalent of one side of A4 and will highlight your key achievements and skills that are relevant to the Essential Criteria listed in the Role Profile. Please also share why you have applied for the role and want to work at Which?

An exciting opportunity for a researcher to join our Consumer Research & Data Team. As part of an energetic and committed team of researchers, writers, statisticians and analysts, you will lead on quantitative and qualitative research projects that feed into our magazines and website.

THE TEAM CREATED THIS VIDEO TO SHARE FURTHER INSIGHTS ABOUT THE ROLE.

• Manage research projects – mainly surveys – throughout the project cycle and advise on how to report results on our magazines and website;
• Collaborate with the team to assist in quality assurance checks through all stages of the research projects;
• Contribute to the development and delivery of the team's strategic activities;
• Collaborate with other researchers and the wider Editorial team to identify areas of consumer interest or detriment and share insights that improve business performance, updating, managing and sharing knowledge continuously.

We are looking for a motivated team player with a can‑do attitude. We are looking for someone who has some experience with quantitative research and in particular surveys, designing questionnaires and sampling strategies, scripting and data analysis. The job is also suitable for mixed methods researchers with experience with quantitative as well as qualitative research studies.

If you are passionate about social and /or market research, enjoy working in a fast‑paced environment and have a strong interest in consumer issues, then we want to hear from you!

First stage: 45 minutes interview with a small task

Second stage: a second 30 minutes interview

• 35 hour working week
• Generous 28 days holiday a year plus Bank Holidays & Option to buy additional days
• Excellent pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service)
• Discount site Sodexo which offers large % off every day shopping and holidays
• Annual Award (depending on employee and company performance)
• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
• A discretionary death in service benefit provision equivalent to six times your annual salary
• Free access to Which? member content and free access to Which? money & legal helplines
• Free wills for all Which? employees, plus, partners of employees can make their will at cost price
• Work from (almost) anywhere for 4 weeks of the year policy

We promote a great work‑life balance (all our roles are now hybrid), offering flexible working options in addition to a full time working week (35 hours) e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at

Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. Read all about us on our website.

At Which? we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We are proud that we are in the ‘Top 25 Inclusive Employers' List and currently ranking 3rd.

We want to receive applications from everyone. We believe that a diverse workforce helps us to understand and create a positive impact for consumers.

As a Disability Confident Leader, we ensure that everyone can apply and be part of our recruitment processes and so we’ll make reasonable adjustments if you need them – just let us know when you apply. If you need assistance with applying (i.e., would like to apply by phone or post), email  Find out more about the Disability Confident Interview Scheme here

Please note you must meet the essential criteria listed within the Role Profile, to have your application reviewed.

We reserve the right to withdraw this advert at any given time due to the number of applications received, although we hope it will be open for a minimum of 7 days (depending on the number of applications). If the advert appears closed, you are welcome to reach out to  who will assist you.

• Consumer Research Executive - Role Profile (Last update_ Dec 2025).pdf