Influencing Campaigns Officer

The Strategy and Knowledge (S&K) Directorate exists to help shape the world around us – and what the NSPCC does – so that it reflects what we have learned and can help keep children safe from abuse. The Directorate is responsible for organisational strategy, developing and influencing public policy, championing an evidence‑based approach in all our work, developing innovative services and managing our knowledge and information.

This role within our Policy and Public Affairs team will assist in delivering our influencing campaigns asking for public support to persuade government to change laws and policies to better protect children and young people. This exciting role will play a pivotal part supporting the team’s work so we are able to deliver large‑scale, impactful campaigns in support of the NSPCC’s policy priorities and our organisational strategy.

Job purpose:

This role will support the planning, delivery and evaluation of the NSPCC’s campaigns to mobilise the public behind our influencing goals and galvanise decision makers to act.

• Influencing Campaigns Manager for England/UK (line manager)
• Other members of the Influencing Campaigns team across the UK
• Policy and Public Affairs team across the UK
• All Strategy and Knowledge teams
• Teams leading brand, marketing and income generation campaigns
• Media and social media teams
• Participation and Lived Experience Advocates teams

• NSPCC campaign supporters
• Individuals and representatives from agencies and suppliers on campaigning activity
• Contacts in corporate partnerships representing the NSPCC’s campaigning work

• Support the development of our influencing campaigns to inspire new and existing supporters to take action to keep children safe, including through research to inform the planning of campaigns and the creation and dissemination of impactful communications such as emails, social posts and supporter actions.
• Assist the Influencing Campaigns team to manage and develop the campaigns database so it can grow to build a strong, active network of supporters helping us influence change.
• Support the team’s work to ensure the insights and voices of children, young people and those with lived experience are embedded in the design and delivery of our influencing campaigns.
• Manage the campaigns inbox and respond to supporters.
• Attend meetings with stakeholders (across the NSPCC and beyond) to assist the Influencing Campaigns team.
• Monitor and evaluate campaigns activity at NSPCC.
• Track and evaluate campaigns “best practice” in other organisations to enable competitor analysis.
• Support background research for the development of influencing campaigns.
• Assist with planning and designing content across owned, earned, and organic channels.
• Help Influencing Campaigns Managers across the UK with the development of campaign tactics and interventions.
• Support the Influencing Campaigns Managers across the UK with the development of the campaigns network.
• Write and design campaigns content including social posts, emails and actions.
• Plan, organise and deliver events.
• Liaise with participation and lived experience teams to ensure the insights and voices of children and young people are embedded in our influencing campaign activity.
• Issue or publish campaigns content.
• Monitor and evaluate the success of NSPCC campaigns.
• Report to stakeholders on campaign activity.

• A commitment to safeguard and promote the welfare of children, young people and adults at risk.
• To comply with all relevant NSPCC safeguarding policies.
• A commitment to applying NSPCC Values and Behaviours to all aspects of work.
• To maintain an awareness of own and others’ health and safety and comply with NSPCC’s Health and Safety procedures.
• A sound understanding of and commitment to equality, diversity, and inclusion.
• To comply with NSPCC Diversity and Equality policies and practices and work in a manner that facilitates inclusion.
• To maintain and develop competence in the use of IT systems.
• To manage confidential and/or sensitive information in accordance with NSPCC policies and…