Account Director, Paid Social

Overview

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- Account Director - Paid Social - MM&D

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

We are seeking an experienced and dynamic Account Director for our Paid Social team. The successful candidate will lead a team including Account Managers and Account Executives, to manage and optimize campaigns for our key clients working across a portfolio of accounts. This role requires a strong leader with a deep understanding of paid social media, exceptional client management skills, and the ability to drive strategic campaign success.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Client Management:

• Serve as the primary point of contact for key retail clients in the clothing and homeware sectors.
• Build and maintain strong client relationships, ensuring satisfaction and long-term partnerships.
• Understand clients' business goals and translate them into effective paid social strategies.

• Lead the planning, execution, and optimization of paid social campaigns across various platforms (e.g., Facebook, Instagram, Tik Tok, Snapchat, Reddit, Pinterest).
• Oversee the development of media plans, budgets, and timelines to meet client objectives.
• Ensure campaigns are delivered on time, within budget, and achieve desired KPIs.
• Act as the escalation point for any client or campaign issues, resolving them promptly and effectively.
• Implement processes to mitigate risks and ensure smooth campaign execution.

• Mentor and develop the skills of the account management team, providing regular training and performance feedback.
• Foster a collaborative and high-performance team culture.
• Conduct regular one-on-one meetings with direct reports to support their professional growth.

• Lead the client portfolio for a major FMCG client, ensuring strategic alignment and exceptional service delivery.
• Drive continuous improvement in campaign performance and client satisfaction.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to…