VP Regional Marketing

Overview

Closing Date:
Monday 16th February 5pm GMT

As a key member of the Marketing Leadership Team, the VP, Regional Marketing shall provide strategic leadership to ensure full alignment between regional marketing priorities and Marketing’s global strategy. The role carries responsibility for driving demand generation, accelerating pipeline performance, and supporting sustained revenue growth across all regions.

The VP, Regional Marketing role shall work in close partnership with Sales and other senior stakeholders, leveraging advance data analysis and market intelligence to inform decision-making at both regional and global levels. The VP shall lead and develop a high-performing regional marketing organisation, ensuring the local market insights, customer requirements, and competitive dynamics meaningfully shape global programmes and that regional execution is delivered to the highest standard and in full alignment with global frameworks.

In this role, you will provide strategic leadership to the regional marketing team and shall be accountable for delivering measurable growth across key priority areas.

This role is responsible for translating the global marketing strategy into region-specific go-to-market plans that deliver demand generation, pipeline acceleration and brand presence. This is a senior and highly visible leadership position requiring strong commercial acumen, significant cross-functional influence, and the capability to lead and develop high-performing teams across diverse geographies.

Provide strategic leadership to the regional field marketing team, including the recruitment, development, and performance management of teams operating across multiple markets.

Foster a high-performance culture focused on accountability, cross functional collaboration and measurable commercial impact.

Ensure effective alignment and information flow between regional marketing and product marketing teams, including sharing market insights, requirements and structured feedback.

Oversee the design and execution of integrated regional campaigns to support new logo acquisition, expansion opportunities, and cross-sell initiatives.

Promote a culture of testing, data-driven decision making, and continuous performance optimisation to improve ROI.

Serve as a key marketing partner to regional Sales VPs and Customer Success leaders, ensuring cohesive go-to-market execution.

Participate in pipeline reviews and Quarterly Marketing Reviews (QMRs).

Co-develop regional go-to-market strategies, forecasts and demand priorities in partnership with global and regional stakeholders.

Amplify global brand positioning through tailored regional execution.

Leverage customer events, industry conferences, webinars and executive engagement programmes as part of the regional marketing strategy

Build and maintain strong relationships with regional industry bodies, analysts, media partners and associations.

Ensure effective utilisation of marketing technology and analytics platforms within Regional Marketing including (Salesforce, Marketo, and intent-based data tools)

Oversee the delivery of campaigns to ensure they are executed within budget, and aligned with business objectives.

Provide timely and actionable field insights to inform global strategy, product positioning, and broader commercial decision-making.

• Regional & Global Sales
• Editorial
• Business Development
• Product Marketing
• Event Operations
• Creative Marketing
• Marketing Operations

• Regional pipeline sourced/influenced
• Marketing Attributed Revenue
• Conversion rates and funnel efficiency
• Revenue growth and customer retention
• Event ROI and campaign performance
• Team engagement, capability development and retention
• SLA adherence
• Quality and adoption of regional insight and feedback

• 15+ years’ experience in B2B marketing, preferably in subscription, data, analytics, technology, or information services.
• Proven success leading regional or field marketing teams across multiple regions.
• Strong knowledge of commodity markets, pricing workflows, trading ecosystems or adjacent industries.
• Demonstrated ability to drive pipeline, revenue contribution and commercial growth.
• Expertise in integrated marketing: digital, ABM, events, paid media.
• Strong stakeholder management; trusted advisor to internal business partners.
• Highly data-driven: proficient with Salesforce, Marketo, analytics and intent data tools.
• Exceptional communication, presentation and influencing skills.
• Strategic thinker with the ability to translate global vision into regional execution.
• Commercially minded with a strong bias for action and measurable impact.
• Collaborative, empathetic and influential across complex organisational structures.
• Able to manage ambiguity and lead through change.
• Customer-focused, results-oriented and committed to continuous improvement.
• Belief in the Argus’ values:
  Excellence, Integrity, Partnership, Inclusivity.

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