Senior Marketing Manager

Overview

The role attracts a Recruitment and Retention Allowance (RRA) of £3,800

A Civil Service pension with an employer contribution of 28.97%.

We are seeking an experienced and passionate Senior Marketing Manager to develop and implement marketing strategies in support of the Home Secretary’s priority areas.

The post will sit in the directorate’s specialist marketing team who work on a range of campaigns to inform the public and/or change attitudes and behaviours, targeting a range of audiences across all media channels. As well as the opportunity to work on campaigns that improve lives and the safety and security of the UK, the successful candidate will work with some of the best media and creative agencies in the business.

You will have strong experience in a communications delivery role and expertise in developing and delivering integrated paid-for marketing campaigns. The successful candidate will bring experience of leading campaign activity from initial research through strategic development, creative and media planning and implementation and evaluation. They will have excellent marketing skills as well as the ability to build strong relationships with a diverse range of audiences and stakeholders.

It is essential that candidates are highly organised, with an ability to work autonomously and prioritise effectively. Strong project management skills will be key. In addition, candidates should have experience of accurately managing budgets, including forecasting future spend.

• Experience working on multi-channel marketing campaigns from brief to delivery, including agency briefing and management, budget oversight and forecasting, creative strategy and aptitude for developing propositions, messaging and production of creative assets in various formats, media strategy, planning and implementation of integrated multi-channel media campaigns and public relations strategy and activation, including partnerships.
• Experience of sourcing, analysing and prioritising relevant sources of data and insight to inform campaign development and objectives as well as managing a range of data and methodologies for campaign evaluation to demonstrate impact.
• Demonstrated ability to lead projects independently, managing all stages of campaign delivery and directing others where required to achieve successful outcomes.
• Ability to collaborate with a range of internal teams and external stakeholders, who may have conflicting priorities and interests. A track record of influencing at a senior level to secure buy-in to proposals.
• Experienced in managing agency delivery, from briefing to performance oversight.
• Excellent project management skills, with the ability to work at pace across multiple priorities and experience of managing substantial budgets.

It is essential that candidates are highly organised, with an ability to work autonomously and prioritise effectively. Strong project management skills will be key. In addition, candidates should have experience of accurately managing budgets, including forecasting future spend.

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