Account Executive - Beauty

Overview

PURPLE are looking for a self-motivated and dynamic Account Executive to join its fast paced, growing Beauty & Wellbeing Division.

Department: Beauty

Location: PURPLE London

PURPLE is amongst the foremost Global Communications agencies for luxury brands & innovation across fashion, beauty & wellness, lifestyle, events, VIP and digital with offices in London, New York, Miami, LA, Hong Kong, and Singapore.

• Media networking and liaising; building strong relationships with media through regular one-to-one appointments, meetings and attendance of industry events
• Competitive media research and analysis
• Participating in the creation of communications plans
• Supporting on partnership and collaboration opportunities
• Support AM’s on communication with all clients, building rapport and credibility
• Proactively pitching story ideas to achieve maximum editorial placements across your brands
• Monitoring all media, print, digital and social channels for brand coverage and competitor activity
• Handle product and image call-ins, and compile and manage all mass mail outs in a timely manner
• Compiling reports and coverage presentations for all clients
• Supporting the team with key launches and events – logistics and management
• Establish and maintain industry contacts with digital influencers, KOLs, hair stylists, makeup artists and other industry professionals
• Day-to-day support on mailings, events, social media promotions, partnerships, influencer outreach initiatives, and reporting
• Monitor and benchmark social media activities of other competing brands
• Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications
• Analyse outcomes and create reports summarising results

• 1-2 years of Beauty PR experience, ideally within an agency scope
• Familiarity with the organization of press reports and press clippings
• Demonstrate solid understanding and ongoing interest in media relations and beauty focused strategy
• Able to identify communication opportunities through a pro-active approach
• Ability to work in a fast-paced environment, meeting tight deadlines. Excellent prioritizing and time management
• Discreet, professional and articulate, with excellent communication skills
• Extremely well-organized, methodical and efficient, with strong initiative
• Strong writing skills
• Computer skills including Outlook, Excel, PowerPoint, Microsoft Teams, Canva etc.
• A good understanding of the beauty & wellness influencer landscape