Social Account Director

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About Essence Mediacom :

A Leading

WPP Media Brand

Essence Mediacomis a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

We are theEssence Mediacom Worldwide  Paid Social team, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets.

We are looking for a driven and enthusiastic Paid Social specialist to join

Essence Mediacom Worldwide  as a Paid Social Account Director. This opportunity will involve the creation and execution of Paid Social strategies. Client servicing to the highest standards is an integral element to this role, not only to serve existing clients, but to also grow new business pipelines. It will also involve the management of more junior team members, nurturing their paid social skill sets, with the expansion of further resources based on client successes.

You will need a proven track record in paid social, ideally for a blend of direct response & brand client base. Having worked in the delivery of paid social strategy and operations, managing individuals, and fostering strong client relationships.

The successful candidate will be able to develop their career with

Essence

Mediacomas they will be enabled to continually improve and expand on their paid social skills, with growth opportunities both upwards and sideways. The candidate will also have the opportunity to work across a diverse client base and help to shape and inform client strategy.

Accountabilities include:

Strategic Skills

• Ensuring that Social best practice and frameworks are adhered to and be able todemonstratecontinued account evolution.
• Understanding and advising on the difference between brand vs direct response campaigns
• To understand Social within the wider marketing mix, its strategic importance throughout the customer journey.
• Create/design Social biddable media strategy for client portfolio with managers
• Ensure strategy is clear and most appropriate to the client's objectives and KPIs with managers
• Ensure the quality of delivery and that strategy is effectively implementable by the team
• To identify areas of, and present back, opportunities (or limitations) that exists for the client's business. Seeking opportunities to innovate.
• Build and maintain relationships with social tools and third-party technology partners
• Build and own relationships with media owners including Facebook, X, Snapchat, Linked In, Instagram, Pinterest, Tumblr and others

Client Account Management

• Manage the relationship with the client principle and ensure client and agency aspirations are aligned
• To manage both internal and external stakeholders understanding of Paid Social, through education and relevant communication.
• To act as a representative of the Paid Social department and Essence Media Comat  all times. To build relationships throughout the company, identify opportunity for client growth
• To manage client output (reports, PCAs, plans), prioritisation of tasks, and ensure communications are tailored to the audience and the requirements of the brief.
• Constantly feedback to line Manager and wider Account team relating to client developments, opportunities and pressures.
• Build and sustain professional and collaborative working relationships with clients
• Receive and…