Digital Planning Manager

Digital Planning Manager

Zenith

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Over the years, we have evolved our definition of ROI, as it has changed with the ever‑complicated communications landscape.

ROI is no longer simply about the most efficient planning, buying and reporting of media. It is about delivering Return on Investment, Return on Imagination, and more integrated experiences that inspire Growth. We deliver insights that lie at the intersection of consumer, category, and brand, and build relationships with some of the world’s most exciting start‑ups while leveraging over 30 years of media planning expertise.

The Regional Hubs deliver the Comms and Planning function within Team H&M. Split across London, New York and India, we service nine regions plus the Lifestyle BUs, and our core function is to deliver best in class cross‑channel full‑funnel media planning and immaculate client servicing. In the London‑based EMEA Hub, each sub‑team (consisting of one Director, one Manager and one Executive) will lead two regions and/or Lifestyle BUs.

• Paid Social:
  Meta, Tik Tok, Snapchat & Pinterest
• Programmatic:
  You Tube & Display (DV360)
• Paid Search:
  Google, Bing & Apple

• Support your Paid Digital Director to deliver best in class RTBs, Media Plans and PCAs for H&M’s full‑funnel ‘Big 4’ and high‑impact ‘New Development’ campaigns.
• Be the planning lead for H&M’s smaller ‘Prioritised’ branding campaigns.
• Brief the Channel Specialist Teams to activate campaigns, and keep in close contact with them to understand how activity is performing once live.
• Regularly liaise with the Channel Specialist Teams to ensure that you’re up‑to‑date with the status of your region/BU’s always‑on Consideration and Conversion streams.
• Support your Paid Digital Director to design bespoke T&L roadmaps for your region and/or BU.
• Understand H&M’s Central Digital Strategy Framework and apply this to all strategic recommendations.
• Understand the bespoke strategic needs of your region and/or BU to ensure that all recommendations ladder up to their business goals.
• Understand the fundamentals across Paid Search, Paid Social and Programmatic to field basic questions and requests.
• Build strong, trusted relationships with key day‑to‑day clients, and deliver immaculate client service.
• Act as the go‑to person for day‑to‑day client questions.
• Support your Paid Digital Director and work with your Paid Digital Executive to ensure that all client calls are well prepared for.

• Line manage one Paid Digital Executive.
• Set clear progression plans for your direct report, and host regular 1:1 check‑ins with them.
• Embrace and drive positive culture within your team.

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
• HELP@HAND BENEFITS – 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES – 26 weeks of full pay for maternity, adoption, surrogacy and shared parental leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF – Additional day off for your birthday from your first day of employment.
• GREAT LOCAL DISCOUNTS – Membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).