Digital Planning Manager

BRAND: Zenith
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it's also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients' businesses, growth for our people and growth for our culture.

Powered by our best-in‑class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in‑class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world's most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world's leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, Tik Tok and Verizon.

The Regional Hubs deliver the Comms and Planning function within Team H&M. Split across London, New York and India, we service nine regions plus the Lifestyle BUs, and our core function is to deliver best in class cross‑channel full‑funnel media planning and immaculate client servicing.

In the London‑based EMEA Hub, each sub‑team (consisting of one Director, one Manager and one Executive) will lead two regions and/or Lifestyle BUs.

• Paid Social:
  Meta, Tik Tok, Snapchat & Pinterest
• Programmatic:
  You Tube & Display (DV360)
• Paid Search:
  Google, Bing & Apple

Client Responsibilities:

• Support your Paid Digital Director to deliver best in class RTBs, Media Plans and PCAs for H&M's full‑funnel 'Big 4' and high‑impact 'New Development' campaigns
• Be the planning lead for H&M's smaller 'Prioritised' branding campaigns
• Brief the Channel Specialist Teams to activate campaigns, and keep in close contact with them to understand how activity is performing once live
• Regularly liaise with the Channel Specialist Teams to ensure that you're up‑to‑date with the status of your region/BU's always‑on Consideration and Conversion streams
• Support your Paid Digital Director to design bespoke T&L roadmaps for your region and/or BU
• Understand H&M's Central Digital Strategy Framework and apply this to all strategic recommendations
• Understand the bespoke strategic needs of your region and/or BU to ensure that all recommendations ladder up to their business goals
• Understand the fundamentals across Paid Search, Paid Social and Programmatic to field basic questions and requests
• Build strong, trusted relationships with key day‑to‑day clients, and deliver immaculate client service
• Act as the go‑to person for day‑to‑day client questions
• Support your Paid Digital Director and work with your Paid Digital Executive to ensure that all client calls are well prepared for

Team Responsibilities:

• Line manage one Paid Digital Executive
• Set clear progression plans for your direct report, and host regular 1:1…