Social Media Executive

Location:

Mon-Thursday in office, Friday remote (dependent on business needs)

Full-time

Lemonade Dolls is a bold, empowering, and inclusive lingerie brand making everyone feel limitless! We are dedicated to helping individuals feel confident. We celebrate diversity, self-expression, and individuality in everything we do. We’re looking for a creative and passionate Social Media Executive to elevate our digital presence and connect with our community through inspiring and impactful content.

As our Social Media Executive, you will be responsible for crafting and executing a dynamic social media strategy that reflects our brand values and resonates with our target audience to aid in new customer acquisition. You will oversee all social platforms, ensuring they represent our brand identity, highlight our product offerings, and drive engagement, growth, and sales.

• Develop and execute a comprehensive content calendar aligned with brand campaigns, product launches, and key dates.
• Create and curate visually stunning and compelling content (images, videos, reels, carousels) that aligns with our brand identity and messaging.
• Write engaging captions and posts that reflect the brand’s tone and personality.

• Actively engage with our online community by responding to comments, DMs, and mentions in a timely and authentic manner.
• Foster meaningful connections with followers, influencers, and brand advocates.
• Monitor and address brand reputation on all social channels.

As part of this role, you will spearhead the development and execution of our influencer marketing strategy to amplify the brand’s presence and drive meaningful engagement across all social media platforms.

• Develop and execute a comprehensive influencer marketing strategy to amplify brand presence and engagement.
• Identify and build relationships with influencers and content creators who align with the brand’s values, target audience, and aesthetic.
• Manage end-to-end influencer campaigns, including recruitment, negotiation, content approval, and performance analysis.
• Ensure collaborations enhance brand visibility and drive measurable results.
• Stay attuned to industry trends to identify new opportunities for partnerships and innovation.
• Foster long-term relationships with influencers.
• Define and implement social media strategies to drive growth, increase engagement, and generate sales.
• Monitor, analyze, and report on the performance of social media campaigns using key metrics (e.g., reach, engagement, ROI).
• Stay updated on social media trends, tools, and best practices to innovate and optimize campaigns.

• Proven experience (2+ years) managing and creating for social media platforms for a fashion, beauty, or lifestyle brand.
• Strong understanding of Instagram, Tik Tok, Pinterest, Facebook, and emerging platforms.
• Proficiency in content creation tools such as Adobe Creative Suite, Canva, or similar is a huge plus.
• Excellent copywriting skills with a flair for creating engaging and on-brand captions.

Please note we are an energetic team working in a fast paced environment looking for someone who can keep up with the ever growing and demanding nature of a start up.

• Passion for fashion, lingerie, and empowering self-expression.
• Creative thinker with an eye for aesthetics and detail.
• Self-motivated, organized, and able to manage multiple projects simultaneously.
• Strong interpersonal skills to engage authentically with diverse communities.
• Experience with influencer marketing and managing collaborations.

• Be part of a growing brand that celebrates individuality and confidence.
• Work in a creative, supportive, and dynamic team environment.
• Opportunity to innovate and make a tangible impact on our brand’s success.

If you’re passionate about social media and excited to help shape the voice of a transformative lingerie brand, we’d love to hear from you. Please send your resume, a cover letter, and examples of social media campaigns or content you’ve created to