Paid Social Senior Manager

Overview

Job title: Paid Social Senior Manager

Contract Type: Permanent

Location: Shoreditch, London

Reporting into: Campaign Director

Line managing: n/a

Hybrid/ Remote: WFH Monday & Friday. In the office Tuesday-Thursday

Salary: £43,000 - £49,000

Seen Connects is a leading influencer marketing agency established in 2016 and driven by a purpose to create cultural relevance and meaningful impact for our clients, through the power of human connection. The primary services we offer are brand and social strategy, organic influencer campaigns, influencer-led paid social and social media management.

We are part of Captivate Group and within this we have three sister agencies;
Seen Presents, Seen Studios and Stir.

We are seeking a dynamic and proactive Paid Social Manager to lead our paid team and oversee all paid social activity end-to-end. This role will include crafting strategic paid social approaches and media planning to campaign execution, optimisation, reporting, and presenting results, insights and recommendations to clients as well as tracking spends and approving invoices from the platforms.

Clear and engaging communication skills are essential, to help us convey the benefits of paid social to clients to complement their organic activity. You would work alongside the accounts team to secure buy-in, ultimately embedding paid social into our client’s long term strategy.

You will also work across new business pitches, and will need the confidence to present well-structured, data-led strategies to stakeholders at all levels.

The Paid Social Manager will work closely with all accounts teams, acting as an extension of their client support to ensure seamless media planning and execution.

This role would be the most senior person within the paid media team however we are keen to shape the structure and direction of the team closely with the successful candidate for this role. The ambition is to build out the team this year and the successful candidate would be at the helm of this.

• Paid Social Advertising Expertise
  • Platform Knowledge:
    Mastery of Meta (Facebook & Instagram Ads) and Tik Tok Ads is a must, with experience in You Tube, Linked In, and Pinterest Ads as a plus. Knowledge of running paid social through influencer accounts as well as brand accounts is also a plus.
  • Ad Formats & Objectives:
    Strong understanding of different ad types (carousel, video, static, etc.) and how to align them with client business goals (awareness, engagement, conversion, retention).
  • Audience Targeting:
    Expertise in building and managing interest-based, behavioural, custom, lookalike, and retargeting audiences.
• Budget Management
  • Efficient Budget Allocation:
    Optimising ad spend to maximise ROI while maintaining profitability.
  • Scaling Campaigns:
    Knowing when and how to scale spend effectively based on data, insights and performance trends.
• Data Driven & Analytical Mindset
  • Performance Analysis:
    Tracking and interpreting key paid media metrics (ER, CPE, CPM, CTR, CPC, ROAS, CPA, conversion rates) to refine campaign performance.
  • A/B Testing:
    Running experiments with ad creatives, copy, targeting, and bidding strategies to drive incremental improvements.
  • Attribution & Measurement:
    Strong grasp of attribution models, pixel tracking, and multi-touchpoint attribution to measure impact accurately.
  • KPI Development & Benchmarking:
    Ability to assert the appropriate KPIs in line with campaign objectives, set meaningful benchmarks, and evaluate success effectively.
• Creative & Copywriting
  • Creative Best Practice for Paid Media:
    Strong knowledge of what makes effective ad creatives and the ability to brief influencers on content production for paid media.
  • Persuasive Copywriting:
    Ability to refine and adapt organic social copy into engaging ad copy that is objective-aligned and tailored for different audiences and platforms.
• Client & Strategy Support
  • Pitch Development & Presentation:
    Contributing to pitches, crafting strategies that cater to clients of all sizes and objectives, and presenting them confidently to stakeholders.
  • Cross-Channel Understanding:
    Knowledge of how organic influencer activity, brand-led social content,…