Social Media Content Creator Programme Specialist

We’re looking for a Social Media Channel Specialist to lead and grow Canon’s creator and influencer presence across Europe. In this role, you’ll build strong partnerships with creators, develop engaging social content, and help connect Canon with the next generation of creators through authentic, trend-driven campaigns that support both brand awareness and commercial results.

• Identify, nurture, and manage relationships with creators, influencers, and digital storytellers (B2C, B2P) who align with Canon’s brand values and audience.
• Oversee kit loans, gifting, and collaboration logistics.
• Align governance and messaging with Corporate Communications and Brand teams

• Manage the scope of work (SOW), performance, and budget of the selected influencer agency.
• Define business cases for bespoke tool requirements and lead implementation and usage across teams and NSO

• Commissioning UCG non branded content for Canon EMEA’s Tik Tok channel, maintaining a consistent and engaging content schedule in close collaboration with the social media channel specialist.
• Manage a central bank of influencer/ creator led assets which central and NSO teams can utilise for marketing purposes. Support local NSO teams to work with creators, and where relevant secure rights for usage of this content beyond local scope.
• Continuously optimize content based on platform trends, audience behaviour, and performance analytics.
• Collaborate with internal teams and creators to ensure content aligns with Canon’s brand tone, visual identity, and strategic objectives

• Monitor social trends and lead and coordinate the