Social Media Growth Specialist – Instagram & TikTok

At Esgasy
, we manage and scale premium brands in regulated, high-expectation markets.

We are looking for a Social Media Growth Specialist to lead Instagram and Tik Tok growth for a high-end company in London
.

This role is growth-first, performance-driven
, and execution-heavy. You will not just “post content” — you will build authority, visibility, and revenue impact through social media.

• Own the Instagram and Tik Tok growth strategy end-to-end
• Translate business objectives (revenue, bookings, positioning) into social execution
• Identify content pillars aligned with company compliance (UK) and luxury branding
• Continuously test formats, hooks, captions, CTAs, and posting times

• Plan and manage short-form video content (Reels & Tik Tok)
• Direct and execute on-site filming days
• Guide clinicians/sports on-camera (what to say, how to say it, pacing, tone)
• Ensure all content complies with ASA / CAP Code

• Track and report on:
• Follower growth
• Reach & engagement
• Profile visits → enquiries → bookings (with our CRM inputs)
• Optimize based on data, not vanity metrics
• Collaborate with Esgasy on paid amplification (Spark Ads, Reels boosting)

• Maintain a consistent luxury / company authority tone
• Actively manage comments, DMs (in coordination with company staff)
• Spot opportunities for trends without compromising brand credibility

• Proven experience growing Instagram and/or Tik Tok accounts
• Experience in sports, medical, aesthetics, wellness or luxury brands (strong plus)
• Strong understanding of short-form video psychology
• Comfortable working with doctors / clinicians / trainers
• Data-driven mindset (you care about numbers and outcomes)

• Experience with UK regulated advertising
• Paid social knowledge (Tik Tok Spark Ads / Meta Reels)
• Ability to edit short-form video (Cap Cut / Premiere / Final Cut)

• Management of a high-profile client
• Direct impact on a £2.5M revenue growth target
• Strategic leadership from Esgasy (not just execution)
• Long-term collaboration if results are delivered

• Portfolio or links to accounts you’ve grown
• Short explanation of how you approach IG & Tik Tok growth
• Availability (freelance vs full-time)