Performance Marketing Lead- Maternity Cover

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

we are building the worlds most admired and compelling brand ecosystem

– we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits
  ‑ Think fast, think fearlessly, and take the team with you
• Own itand back yourself
  ‑ Own the basics, own your role and own the results
• Be relevant
  ‑Relevantto our people, our partners and the planet

Are you ready to join the Fearless?

As a Performance Marketing Lead, you will be responsible for owning & managing our full paid media strategy across Paid Search, Paid Social & Display, focusing on driving new customer acquisition, revenue growth & efficiency across a portfolio of brands spanning sports, fashion & gaming.

You will lead the planning, execution, optimisation, and reporting of all performance marketing campaigns which includes a blend of performance‑led, mid/upper funnel brand awareness & membership/lead gen activity.

• Strategy & Planning:
  • Develop and implement multi‑channel performance marketing strategies for Paid Search (Google), Paid Social (Meta, Tik Tok) & Display across multiple brands.
• Campaign Management & Execution
  • Oversee the end‑to‑end setup and optimisation of paid media campaigns, ensuring best‑in‑class setup, targeting, bidding, creative, and measurement.
  • Lead channel & platform testing roadmaps to continually drive for revenue, ROAS and new customer acquisition.
  • Manage budget allocation across brands and channels, ensuring optimal pacing and efficient use of spend
• Data, Analytics & Optimisation
  • Monitor campaign performance daily, using insights to drive tactical adjustments and long‑term improvements.
  • Leverage consumer behaviour, market trends, and competitor intelligence to enhance campaign strategy.
• Cross‑Functional Collaboration
  • Partner with Creative, Brand, Trading, and Performance Marketing teams to ensure campaigns align with broader business initiatives
  • Collaborate with analytics teams on attribution modeling, incrementality testing, audience segmentation, and forecasting.
  • Work closely with external partners to ensure strong alignment, maintain high performance & remain top of mind for platform & testing opportunities.

• • Minimum of 4 years of hands‑on experience across paid media channels (PPC & Paid Social) ideally with a mix of performance‑focused and creative campaign execution (experience in retail preferred, but not essential)
  • Strong commercial acumen and ability to manage large budgets effectively while optimizing for performance
  • Knowledge of search & social media platforms (Google, Facebook, Instagram, Tik Tok), their advertising tools, and best practices.
  • Proven track record of successfully managing large‑scale, multi‑brand budgets & campaigns.
  • Strong analytical skills, with the ability to interpret data and make informed decisions

Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion
‑ Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

In order to build the planets most admired and compelling brand ecosystem, all employees…