MEDIA PLANNER

ROLE. As a Media Planner, you’ll understand client problems, build strategy, plan and help our teams execute integrated, effective and impactful digital media campaigns.

ROLE. As a Media Planner, you’ll understand client problems, build strategy, plan and help our teams execute integrated, effective and impactful digital media campaigns. As a part of our Growth Team, with a direct line into our Director of Strategy, and working alongside our team of Business Directors - you’ll bring the resources available to you across paid media (search, social, programmatic and more), organic (organic search, digital PR and social) and creative, to achieve meaningful client growth.

With unrelenting curiosity, you’ll get to the heart of the problem, deeply understand our clients vertical and competitive landscape - as well as be a go-to person for insight, ideas and innovation around media across markets.

IMPACT OF ROLE Your work will directly contribute to:

• Client success - you’ll understand the client, their audience, competition, product and commercial approach, market(s) and vertical(s) to develop effective media strategy.
• Strategic leadership - you’ll act as the bridge between channels for integrated digital campaigns, leveraging search, social, programmatic and other media formats to build successful plans.
• New business wins - you’ll contribute to the growth of the agency by bringing strategic, integrated thinking to new business opportunities.
• Service development - you’ll support the continued development of our integrated planning and strategy function, within our client growth team.
• Forefront of digital media - you’ll contribute to keeping Found (and the Tomorrow Group) at the cutting edge of innovation in the media space.

• Own the ICP (ideal customer profile) research process for your accounts.
• Leverage data - which may be quantitative (like survey or study data) or qualitative (like stakeholder interviews) - to define your audience segments.
• Deeply understand client vertical and market nuance to inform your research.
• Create playbooks that enable activation teams to reach the right people at the right time.

• Own the integrated media laydown (supported by our Director of Strategy) for cross-channel clients, deciding how and where best to use client budget to drive tangible, desired outcomes.
• Act as a key point of contact for media planning and strategy for client stakeholders, providing documentation and strategy information to support your decision making.
• Translate media planning into actionable briefs for activation teams to respond to; consolidate responses into clear, media plans.
• Bring audience, local and vertical nuance into your planning process to make sure we reach the right people, in the right way, at the right time.
• Work closely with creative teams and our Directors of Organic and Paid Media to deliver forward thinking, relevant marketing assets, messaging and media across the mix.
• Develop a deep understanding of the media landscape to plan innovative campaigns.
• Establish processes and protocols as we expand this growing function within the business.
• Take onboard (and solicit!) ongoing feedback, ideas and guidance from subject matter experts within channels and feed this back into your planning process.
• Collaborate closely with the account’s Business Director to integrate client-centric, commercial and resourcing thinking into your approach.

• Constantly be evaluating competitor performance and media innovations to deliver work that is at the cutting edge of the industry.
• Identify new channels and opportunities that could prove beneficial to our clients.
• Support the development of our Everysearch framework and development of our proprietary, AI-enabled tools.
• Collaborate with the Director of Strategy to develop AI-powered processes and propositions for adoption across the business.

• Bring client campaign briefs to life - from insight to our media approach.
• Translate problems and key success factors into strategic direction for activation teams.
• Use local market and vertical research to inform your approach.