Marketing Manager

Location: Whitechapel

Marketing Manager

Salary: £35,000–£50,000 + Bonuses

Role Overview

We are recruiting a Marketing Manager for a hospitality and entertainment brand. This role is fully focused on digital marketing strategy, brand growth and campaign execution, with responsibility for managing outsourced creative and media teams.

You will own the brand’s online presence, drive bookings and footfall, and ensure marketing activity remains trend-driven, data-led and commercially impactful.

This is an excellent opportunity for a hands-on marketer who thrives in fast-paced, experience-led environments such as hospitality, nightlife, gaming or entertainment.

Key Responsibilities

Digital Strategy & Campaign Management

Plan and execute weekly and monthly digital marketing campaigns
Manage paid media activity across Meta, Tik Tok and Google Ads
Analyse performance data and optimise campaigns to drive conversions and footfall
Develop campaign strategies for events, themed nights, tournaments and private bookings
Own and maintain the overall marketing calendar
Social Media Oversight

Oversee brand presence across Instagram, Tik Tok and relevant platforms
Coordinate with social media managers and video teams to deliver high-quality, on-brand content
Review and approve content plans, captions and posting schedules
Monitor platform trends and adapt content strategy accordingly
Track and report on engagement, growth and content performance
Outsourced Team Management

Coordinate with Russian-speaking designers, editors and SMM specialists
Provide clear briefs, creative direction and performance expectations
Review and approve visuals, videos and marketing assets
Ensure deadlines and brand standards are consistently met
Evaluate output and recommend improvements
Community & Online Presence

Build hype and engagement around events and brand experiences
Manage online communication channels and response templates
Monitor guest sentiment, reviews and social feedback
Support loyalty growth and community engagement through consistent messaging
Work closely with Events teams on online promotion of key nights
Brand Development

Develop and evolve the brand’s voice, identity and digital personality
Support influencer, creator and collaboration campaigns
Contribute ideas for viral campaigns and innovative digital activations
Ensure brand consistency across all digital touchpoints

Candidate Requirements

2–4 years’ experience in marketing (hospitality, nightlife, entertainment or F&B preferred)
Proven experience managing paid and organic digital campaigns
Strong understanding of short-form video content and social media trends
Experience briefing and managing creative teams or agencies
Fluent in both Russian and English (essential for team coordination)
Confident working with analytics, performance metrics and conversion data
Highly organised, strategic and comfortable working autonomously
Willing to work occasional evenings during major events or campaign launches