B2B Marketing Manager

Job Description

As a Marketing Manager within the European Visa Direct Marketing Team, you will drive demand generation and go-to-market execution. This role focuses on working closely with the sales team, feeding the top of their sales funnel with opportunities generated through strategic campaigns and compelling narratives that resonate with business audiences. You will collaborate cross-functionally with sales, account management and the global and regional marketing teams to ensure alignment and impact.

• Demand generation:
• Execute integrated marketing campaigns to drive demand, awareness and adoption of Visa Direct’s solutions.
• Monitor campaign performance and optimize tactics based on data-driven insights.
• Content Development & Enablement:
• Partner with content and creative teams to deliver high-quality assets for campaigns and events.
• Cross-Functional Collaboration:
• Work closely with sales, account management, global and regional marketers to ensure consistent messaging and execution.
• Coordinate with global teams to adapt strategies for local market needs.
• Market Insights:
• Gather competitive intelligence and customer feedback to inform positioning and GTM strategies.
• Track industry trends and incorporate insights into marketing plans.

• Bachelor’s degree in Marketing, Business, or related field, MBA preferred.
• Marketing experience, ideally in B2B or product marketing within payments or financial services.
• Strong understanding of GTM strategy, campaign execution, demand gen and brand awareness.
• Excellent communication and storytelling skills, ability to simplify complex concepts.
• Proficiency in marketing automation tools and CRM platforms, experience with analytics and reporting.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.