Senior Marketing Executive; B2B tech expo, trade show, exhibition, conference

Annual salary: Competitive compensation package depending on experience and expertise.

Benefits: Comprehensive private medical insurance (also includes therapies, dental, optical care and a substantial gym discount), 25 days of PTO and more.

Office location: London (Canary Wharf).

Company website:

TLDR: Are you someone who loves to rethink established ideas and explore new marketing approaches? Do you have a passion for driving the growth of B2B exhibitions and a commitment to excelling in your craft? Are you excited by the possibilities offered by new AI marketing tools and how technology can reshape the marketing function? If so, this role is perfect for you.

ABOUT US

Our mission

Hardware Pioneers’ mission is to accelerate learning and facilitate business connections among the people who are building a smarter world. To accomplish our mission, we create environments that foster networking, knowledge sharing and business relationships between the people and companies who are solving meaningful technology problems and leading humanity's progress.

What we do

We are a small, tech-savvy team that has achieved very strong annual growth over the past four years since launching our first large-scale event in London. The event became the UK's No. 1 in its category, attracting thousands of attendees and top industry experts from some of the world's most innovative companies:
Apple, Tesla, Meta, Dyson, BMW, and many more.

We believe that physical events should fully leverage digital technology to enhance experiences, and we are dedicated to building a modern, data-driven event company that uses design thinking to drive innovation.

Our clients are global leading semiconductor and electronics brands such as Texas Instruments, Analog Devices, Avnet, Arrow, Raspberry Pi, NXP, Microchip, STMicroelectronics, Infineon and many more. Our audience is innovation-driven engineering teams building cutting-edge technologies with electronics.

Company culture

Fast-paced, agile, goal-oriented, ownership-driven, and committed to the pursuit of mastery. Our informal and dynamic culture encourages open communication, fresh ideas and contrarian thinking.

Our core values are:

• Growth mindset
• Aspire to greatness
• Candid communication
• Good vibes only

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JOB MISSION

• Achieve event registration targets for our annual show.
• Achieve exhibitor inbound lead targets for our annual show.
• Develop and implement content-driven marketing tactics across both owned and earned channels.
• Increase the profile of the event through key partnerships and high-quality marketing campaigns.

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KEY RESPONSIBILITIES

This role focuses predominantly on CONTENT, COMMUNITY and PARTNERSHIPS MANAGEMENT with the specific goal of driving high-quality event registrations and supporting the growth of our flagship event. Your main responsibilities will be:

• Execute multi-channel communications strategies: Ensure all marketing communications align with the event's positioning and core messaging, delivering a consistent experience across all platforms. Oversee the creation and delivery of compelling content for all outbound activities.
• Email marketing: Work with the Marketing Manager to iterate our email marketing strategy, then independently execute email campaigns to drive visitor engagement and improve open and click-through rates.
• Audience engagement and social media: Lead social media campaigns that build community, drive engagement, and strengthen brand loyalty to enhance the audience experience.
• Media partnerships and PR: Plan and execute PR initiatives and media partnerships with both publishers and influencers.
• Boost audience advocacy and exhibitor marketing: Plan and implement tactics that boost audience advocacy and exposure on exhibitors’ channels.

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CRITICAL COMPETENCIES

We seek individuals who show initiative, possess an inquisitive mind, and have an unwavering drive to improve and innovate. You should thrive on solving complex problems, know when to seek support in challenging situations, and excel at navigating tight deadlines, demanding customers, and unexpected obstacles with skill and composure.

Qualifications, experience and skills

IMPORTANT: You will report to our…