Senior PR Manager

Chemist4U is one of the UK’s largest online pharmacies, making medicines, expert advice, and everyday health essentials easier to access than ever. We’re redefining modern healthcare and helping people “feel better for less”. With a fast-growing, innovative team, we deliver trusted pharmacy care straight to our customers’ doors.

Join us and be part of a company that’s transforming healthcare and making a real difference every day.

Our purpose

Our mission

Empower everyone to take control of their health by providing world class technology and pharmacy services.

Our values

• Integrity
• Positivity
• Growth
• Customer centricity

We simplify processes and medication management by leveraging cutting-edge technology and empowering our team. Whether through seamless online services or expert support, we ensure reliable and hassle-free healthcare so our customers can focus on their well-being.

Reports to: Head of Content & PR

Direct reports: PR Manager, Digital PR Manager

Job type: Permanent

Salary: Up to £60,000 depending on experience

Working Pattern &

Hours:

Monday-Friday, 37.5 hours per week

Location: Hybrid/Flexible (Office located: London, Vauxhall) – 3 days per week in office

We're looking for an experienced PR leader to own and execute dual-brand PR strategies that build trust, authority, and market leadership. You'll lead a team of two (PR Manager and Digital PR Manager) while managing an external agency partner to maximize impact across traditional PR, digital PR, and SEO performance.

This role sits at the intersection of healthcare PR, digital PR for link acquisition, consumer health and wellbeing, and reputation building. We require someone who can balance commercial ambition with medical credibility and regulatory compliance (MHRA, ASA).

You'll run a go-to media press office for health journalists, the strategic architect behind our transparency campaigns, the leader driving high-authority backlinks for SEO performance, and the voice helping us navigate the complex reputational challenges of the online pharmacy and weight loss sectors.

As a people manager and cross-functional leader, you'll coach and develop your team while collaborating closely with social media and content teams to ensure PR stories are amplified across all channels and that content insights inform PR strategy.

The key responsibilities will cover the following areas and duties:

Expert Spokesperson Programme

• Develop and media-train our pharmacist and doctor spokespeople as national health experts
• Coordinate rapid-response commentary (within-hour turnaround) on medication queries and health trends
• Position Chemist4U as the journalist-friendly pharmacy press office that media call first

Proactive Media Relations

• Deliver expert commentary placements monthly across national, trade, and consumer health media
• Produce quarterly research reports on prescription trends, medication access, and healthcare challenges
• Develop educational content series demystifying medications, generics, and pharmacy safety
• Balance business priority products with media appetite and seasonality

Reactive & Crisis Communications

• Manage media enquiries with sub-90-minute response times
• Lead crisis communications on supply disruptions, pricing changes, and sector challenges
• Develop holding statements and proactive customer communications for reputational risks

myBMI:
Building the UK's Number One Weight Loss Clinic

Thought Leadership & Authority

• Position myBMI clinicians and nutritionists as leading voices in holistic, evidence-based weight management
• Secure coverage in health, lifestyle, and news media on obesity treatment, sustainable weight loss, and the role of GLP-1 medications within comprehensive care programmes
• Develop data-driven PR campaigns showcasing patient outcomes across nutrition, movement, education, and medication pillars
• Counter "quick fix" narratives by positioning myBMI s holistic approach as the sustainable alternative to medication-only services

Agency Management & Cross-Functional Collaboration

Agency Management

• Manage external PR agency to maximise deliverables across both brands and both traditional + digital PR
• Set clear monthly priorities,…