PR & Partnerships Account Manager

Overview

23...WHO?

23red is a purpose-driven creative agency. We develop brands and campaigns that change behaviour for the better and have a positive impact on people’s lives.

Whether it’s tackling climate change, fighting inequality or making higher education accessible to all, we take pride in developing brands and campaigns that make a real difference to society.

We are experts in crafting campaigns that drive action and delivering them through owned and earned channels, frequently working through the trusted voices of media, partners or influencers.

Our people are motivated by the impact of our work and we have clear values, each underpinned by a set of behaviours:
Collaborative, Curious, Creative and Clever.

We’re part of Capgemini Invent globally, aligned to Frog in the United Kingdom – and whilst we operate as a separate brand, we have the benefit of being part of a network.

We are looking for a brilliant AM with strong PR & partnerships skills to join our growing team in a fast-paced environment. The Account Manager will assist the Account Directors and Senior Account Directors in the development and implementation of strategic solutions for clients, developing long term client relationships.

Our clients are purpose-driven from across the government, charity, and the private sectors. The issues we tackle include health and well-being, skills and learning, diversity and inclusion, and sustainability and the environment.

• You will work across large-scale integrated accounts ensuring campaign delivery. You will help manage the whole process end-to-end through from initial ideation and KPI setting through to final delivery. You will support the team to launch consumer, purpose-driven PR campaigns with creative activations. Initially working on one key account.

• You will amplify campaign messages by identifying and building productive partnerships with like-minded organisations. You will build your understanding of, and expertise in Partnerships Marketing.

• You'll help manage the input of internal staff across a range of disciplines including social media, creative, planning and client services, ensuring they are delivering on time, to brief and within budget.

• You build and maintain excellent client relationships
  , delivering the highest levels of client service.

• You support the team with new business development
  , identifying opportunities and building connections.

• You understand the current and changing media and digital landscape and have contacts across national and consumer media, using your eye for a good news story to proactively develop these with clients. You support the wider team on adapting and adjusting media relations strategy when required.

• You’re a keen networker
  , and you build valuable relationships with key influencers and industry spokespeople

• You understand what makes a good story
  , have excellent writing skills and use your creativity to inspire great PR-able ideas.

• You are a team player and have a willingness to get stuck into day-to-day media relations as part of a small team.

• 'Min of 3 years agency experience, most recently at AM level working on PR & partnerships campaigns'

• A keen interest in working with clients in the environmental, sustainability, and public sectors.

• Media relations: highly skilled in media relations tactics to secure high-quality and high-profile coverage for clients, with strong contacts across national, consumer and broadcast media. Ideally, this includes national campaign launches, including managing talent, spokespeople and managing a team to deliver against a PR sell-in plan and meet KPIs

• Media materials: experienced in drafting high-quality media materials (e.g. reactive commentary, press releases, thought leadership) and inputting into PR plans and proposals

• Project management: exceptional project manager with experience working across large-scale integrated campaign launches, playing a key role in the overall delivery of PR & Partnerships strands

• Partner engagement: experience of partnerships marketing, including partner mapping, outreach and engagement development, and a…