Marketing Transformation Strategist

Overview

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

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We are a consulting practice within Accenture Song, uniquely positioned to help clients on their Marketing Re-invention journey. We build close relationships with our clients to fully understand their growth objectives. We then work collaboratively with them to help shape their transformation and support them on all aspects of this journey.

This can encompass supporting them on developing a strategic vision, brand strategy, operating model, new ways of working, embracing new technologies, driving a culture change or building people capabilities and skills. We bring strong client-centred, Marketing practitioner skills and partner across the Accenture organisation to help our clients create winning customer experiences and drive their Marketing performance. Helping to guide people in Marketing through a transformation journey is a particular strength.

We’re looking for an experienced Marketing Transformation Strategist to join our team, focusing on customer experience. You will have a background in building strategy, blended with an ability to seek out growth opportunities. You’ll be an architect of the customer journey, with the ability to step outside the transformation and deliver. You will shape customer experience strategies, translate high-level ambition into actionable blueprints and requirements, and ensure feasibility for activation across channels, technologies and operations.

You will manage complex client work streams, guide client stakeholders and help design experience-led transformations that unlocks meaningful value.

If you’re looking for a stimulating career working in a vibrant environment, with access to training and a global network of experts, this could be the role for you.

• How to shape the future of marketing re-invention, working with our clients to develop a roadmap of change that helps them to drive growth, brand performance and new ways of working
• How to combine human ingenuity with technology to make change happen in practice, supporting the people who work in our client businesses to navigate and thrive through times of change
• How to apply
  
  Generative AI and agentic technologies to marketing, from shaping a client’s strategic vision and operating model to practical implementation that creates tangible value.
• How to help our clients develop and deliver winning, technology enabled, customer experiences
• Build strong people capabilities with clients to enable them to deliver marketing re-invention in practice

• Partner with senior marketing leaders to define the vision, purpose and strategic ambitions of client’s marketing functions
• Lead and manage project work streams as part of larger client projects - guiding small to medium sized teams to deliver high-quality outcomes
• Advise clients on the strategic application of Generative AI and agentic technologies across people, process and technology to identify and unlock opportunities that deliver genuine, bottom-line impact
• Advise marketing leadership on how Generative AI and agentic technologies can strategically transform their function across people, processes and technology
• Support business development activities - across proposal development, pitch delivery, commercial scoping and pricing
• Assess client capability gaps in areas such as:
  Operating model, Insights, Segmentation & Portfolio Strategy, Strategy & Planning, Customer Engagement and Digital marketing
• Lead in shaping and co-creating Capability Strategies, Operating Models, Transformational Roadmaps and Change Management programmes - collaborating with cross-functional…