Senior Director, Media, Emerging Markets

About Us

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

As the Sr. Director of Media for Growth Markets, you will build and lead the media strategy, frameworks, and operating models that empower markets to plan and activate quickly, effectively, and consistently. You will guide full‑funnel media execution across emerging regions, ensuring top‑of‑funnel and brand-building efforts complement performance‑driven plans led by DTC, Retail Media, and Amazon teams. This is a high‑impact leadership role for a critical thinker who excels in complexity, thrives in high‑growth environments, and brings an agile, test‑and‑learn mindset to modern media.

• Growth Market Paid Media Strategy & Execution:
  Lead the development of integrated, full‑funnel media strategies for Growth Markets, spanning top‑funnel, mid‑funnel, and lower‑funnel programs with a social‑first mindset, and complementing channels such as Amazon, Retail Media, and DTC.
• Create cross‑region media playbooks, templates, and operating frameworks to enable rapid and repeatable planning.
• Translate commercial and brand goals into clear, actionable media briefs for regional teams and agency partners.
• Ensure media plans align with global priorities while reflecting local nuance and market realities.
• Lead media transformation initiatives that improve speed, agility, automation, and measurement maturity.

• Agile Campaign Management & Performance Optimization:
  Oversee planning, activation, and optimization across digital, social, OLV/CTV, OOH, and emerging channels.
• Guide markets on budget allocation frameworks, ensuring investments maximize ROI and support quarterly forecasts.
• Review weekly performance data across media mix, creative, and pacing; provide direction to optimize in real time.
• Triangulate insights across analytics, MMM, brand lift, and in‑platform metrics to refine strategies and build learning agendas.

• Cross Functional Partnership & Agency Leadership:
  Serve as the senior media partner for Growth Markets—collaborating with Brand, Creative, IMC, Social, Performance Media, Insights, Amazon/Retail, and Market GMs.
• Build bridges between global and regional teams to ensure connection, consistency, and shared learnings.
• Lead global and regional agency relationships—overseeing briefing, performance reviews, optimizations, and quarterly business updates.
• Partner with local teams to ensure media supports commercial plans, distribution timelines, and product launch calendars.

• Leadership, Influence, Capability Building:
  Mentor and guide regional marketers, elevating media expertise across Growth Markets. Establish a global‑to‑local media leadership framework that enhances consistency and operational excellence. Act as a key member of the global media leadership team, providing insights and recommendations to senior executives. Present strategies, performance updates, and opportunities with clarity, confidence, and influence.

• Data, Measurement & Innovation:
  Champion measurement excellence across Growth Markets, showcasing leadership across audience strategy and incrementality frameworks. Collaborate with Insights, Analytics, and Retail partners to develop Point‑of‑Sale dashboards and learning agendas that elevate decision‑making. Lead testing and an innovation roadmap to continuously advance Shark Ninja’s commerce maturity.

• 10–15+ years of experience in media strategy, planning, and investment across global or multi‑market environments.
• Proven experience driving full‑funnel media programs in high‑growth consumer categories (tech, appliances, CPG, retail, etc.).
• Strong analytical mindset with experience leveraging MMM, analytics dashboards, DSPs, platform tools,…