Director Strategy, Advertising Demand

Overview

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

The Director of Strategy will lead efforts to drive targeted demand generation across endemic verticals (Hotels, Trip Suppliers, Destination Marketing Organizations, Vacation Rentals) and expand into new non-endemic categories. This role is pivotal in shaping commercial strategies that accelerate advertiser acquisition, supply adoption, and activation of untapped budgets from non-endemic advertisers.

• Advertiser Acquisition & Growth Develop and execute strategies to identify, engage, and onboard new advertisers across key endemic verticals. Build scalable frameworks for advertiser growth and retention.
• Ad Supply Adoption Acceleration Partner with commercial and product teams to increase ad product adoption among existing supply partners. Design clear commercial motions and simplify buying processes to drive usage and revenue growth.
• Non-Endemic Activation Establish credibility with agencies and non-endemic advertisers to unlock multi-client opportunities. Create go-to-market strategies that position the platform as a trusted partner for new categories.
• Strategic Planning & Insights Analyze market trends, competitive landscape, and performance data to inform strategy. Collaborate cross-functionally with Sales, Marketing, Product, and Partnerships to align initiatives.
• Leadership & Influence Serve as a thought leader internally and externally, representing the company at industry events. Mentor and guide teams to deliver against strategic objectives.

• 10+ years of experience in advertising strategy, demand generation, or related fields.
• Proven track record in advertiser acquisition, agency engagement, and vertical expansion.
• Strong understanding of endemic travel categories and non-endemic advertising opportunities.
• Expertise in programmatic advertising, media planning, and commercial strategy.
• Exceptional analytical, communication, and stakeholder management skills.

The total cash range for this position in Austin is $ to $. Employees in this role have the potential to increase their pay up to $, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:

IN, and others.

Expedia Group's family of brands includes:
Brand Expedia®, ®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®,…