Digital Advertising Strategist

Role type – Full time, permanent, hybrid.

The purpose of the Digital Advertising Strategist is to drive quality traffic to our website in order to generate sales as well as best in class digital solutions for our customers. You will be owning paid activity across DACH (Germany, Austria and Switzerland).

You will support the Digital Advertising Manager in short‑ and long‑term plans to deliver the most effective results in sales, traffic and other key performance indicators. You will maintain seamless communication with several stakeholders in these markets.

• Full ownership of the Digital Advertising performance in DACH including PPC, Shopping and Display.
• Daily tasks such as performance checks, account optimisation and reporting.
• Flagging any budget or sales irregularities to your manager and proposing solutions and recovery activities.
• Assist the manager with forecasting digital activities and analysis.
• Coordinating and leading tests agreed with the team, and ownership of implementation, optimisation and reporting.
• Get the chance to work on exciting projects such as Shopping Feed Optimisation, Templates, whilst cooperating with well‑known vendors such as Google, Microsoft, Brain Labs and SMEC.
• Build relationship with relevant market stakeholders.
• Gather market/product insights and assist manager in incorporating them into Hub strategy.

If you have the following skills and experience, we want to hear from you:

• Proven track record in driving successful paid media campaigns
• Strong technical knowledge of Paid Advertising platforms (Google Ads, SA360, DV360 and Microsoft)
• Knowledge of Display activities
• Strong track record in managing large‑sized budgets
• Extremely data driven including data analysis and using data to drive business results
• Commercially minded and appreciate the values and challenges of running multi‑million campaigns
• Good knowledge of Excel and MS suites
• Meticulous attention to detail
• Excellent numerical, communication and reporting skills
• Passion for PPC and Digital Advertising in general
• Great team‑player

• Annual performance bonus, enhanced maternity and paternity leave and private healthcare.
• Individual and Family Friendly Policies: support for ongoing health conditions, neurodiverse colleagues, women at different life stages, inclusive healthcare coverage, fertility coverage and support for surrogacy and adoption.