British Airways Account Director - Client Team

British Airways Account Director - Client Team

London

About the Role:
British Airways – Client Account Director

The successful Client Account Director applicant will be responsible for being one of the main day to day point of contacts across British Airways in a client facing role. This role requires someone who can manage a fast paced, global, premium travel brand and has knowledge across all channels.

The AD will lead on campaign planning and management of Brand and Commercial campaigns in the UK. With additional management of Social and Digital Display plans in international markets such as US and India, working closely with the local OMD teams.

Part of this role will also require the AD to support across other areas such as long-term planning in OOH and AV, Creator strategy development and cultural moment activations.

The AD will support some of the junior members of the team in adhoc requests such as competitor data, MMM supply and annual laydown documents – ensuring all are accurate and updated where needed throughout the year, meeting deadlines set internally and by clients. They will also work with specialist teams across the agency to ensure smooth delivery of campaigns including pacing and reporting alongside heading up internal and clients weekly statuses.

BA are open to ideas and recommendations across all channels and are keen to deliver some media first thinking. We have an exceptionally strong relationship with the BA marketing clients, encouraged by f2f meetings at their office. We would want the AD to continue developing these strong relationships alongside the rest of the team.

Core Competencies

• Client relationships: Ability to build long-term, trusted partnerships with day-to-day marketing clients
• Strategic thinking: Ensure strategies feel integrated across markets
• Category awareness: Learning the intricacies of the travel sector; key competitors etc
• Influence & communication: Ownership of meetings & RTBs
• Operational excellence: Highly organised who can oversee multiple work streams with precision
• Commercial acumen: Managing multi-million‑pound accounts with strong financial rigour and attention to detail
• Agile: Able to navigate fast turnarounds and scenario planning

About the Agency:

MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft, trust and performance at the heart of media planning and buying.

Since joining Omnicom network’s OMG (Omnicom Media Group) in 1998, we have continued to retain our founding ethos of providing clients with bespoke approaches, unprecedented insight, specialism, security and transparency; helping our clients to use media to unlock their competitive advantage and deliver innovative, effective and award-winning work and campaigns that create difference that matters.

MG OMD is the second-largest media agency in the UK. We are the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards and have this year been named as Agency of the Year in The Media Leader UK awards, Campaign Global awards and Campaign UK awards.

With over 500 employees working across some of the UK’s leading brands including the John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures and Age UK; it is our people who ultimately make the award-winning difference.

So, true to our ethos, we work hard at creating a spirit and atmosphere that inspires our people to be considerate, honest, and professional whilst also being stimulating, imaginative and inspirational.

We want people who are great to work with, fun to be with and who genuinely care; about each other, our clients, our media partners and doing great work.

In return, we provide an amazingly collaborative culture, where open communication and an unwavering commitment to diversity of thinking, diversity of background and diversity of skillsets runs through everything we do. All backed up by the highest standards of training, development and support in the industry; so much so, that we have attained IPA (Institute of Practitioners in Advertising) CPD Gold Accreditation for the 13th year running…