Senior Growth Marketing Manager

Disguise sits at the heart of the most inspiring live and virtual experiences in the world, leading the market in building a software and hardware solution that designs, sequences and controls the most spectacular productions across film and TV, broadcast, live and corporate events.

Role: Senior Growth Marketing Manager / Senior Marketing Demand Generation Manager
Department: Marketing
Reports into: Global VP of Marketing
Location: London (hybrid, office based 2-3 days p/week)

About the role
Disguise is looking for a Senior Growth Marketing Manager / Senior Marketing Demand Generation Manager to lead global demand generation across EMEA and APAC. This role is ideal for a commercially minded marketer with a track record of unlocking new markets or verticals through end-to-end campaign strategy and execution.

You’ll own a six-figure budget and manage a small international team (1-2 marketeers), using data-driven tactics to drive awareness, acquisition, and engagement across our software and hardware offerings. From identifying funnel leaks to reducing churn, you’ll play a key role in optimising performance across the full customer journey.

This is a hands-on, strategic role for someone who thrives in a fast-paced, high-growth environment and is passionate about building scalable marketing engines that deliver measurable results.

What you will do

• Define and own the global growth marketing strategy, aligning closely with revenue targets for both software and hardware
• Lead a high-performing international growth marketing team, providing strategic direction, campaign ideas and sales collaboration
• Design, optimise and launch scalable, multi-channel campaigns across paid media, SEO, ABM, social, email, events, and partnerships to drive demand and customer acquisition
• Own the marketing funnel for EMEA and APAC, driving full-funnel strategy from awareness through conversion and retention
• Partner with US Campaign Manager to align on a global strategy that is tailored to each region
• Work closely with Sales and Head of Business Development to align marketing campaigns to pipeline goals, enabling strong lead quality, handoff, and feedback loops
• Partner with Marketing Operations and Data to track performance metrics, optimise for CAC, LTV, ROI, and deliver regular reporting
• Oversee strategy for lead nurturing, marketing automation, and scoring systems to deliver personalised customer journeys
• Collaborate with Product Marketing to build value-driven messaging for different buyer personas across target verticals
• Leverage experimentation and A/B testing across campaigns, messaging, and channels to optimise conversion rates
• Own the growth marketing budget (circa £600K) for EMEA and APAC and allocate investment across regional marketing activities for maximum impact
• Stay on top of industry trends, emerging tools, and new demand generation tactics to ensure we remain ahead of the curve

Experience

• 5+ years proven experience in a senior growth or demand generation marketing role in a B2B company
• Industry experience in either SaaS OR technology OR immersive entertainment experiences OR Live Concert/Touring
• Experience managing the full marketing funnel, with a strong focus on identifying and addressing funnel leaks
• Hands-on experience with modern digital marketing channels (SEO, SEM, paid social, ABM, programmatic)
• Experience building and scaling marketing campaigns globally, with knowledge of regional nuances across EMEA, APAC a bonus
• Experience managing 6 figure marketing budgets
• Experience managing remote teams of at least 1 person
• Experience working with marketing and CRM tech stacks (such as Pardot or equivalent)
• Experience measuring and tracking SaaS marketing and metrics including CAC, LTV, MRR/ARR, churn, etc.

Behaviours and values

• High level of attention to detail: able to keep reports and documentation up to date
• Commercial mindset with strong analytical skills; ability to interpret data and translate insights into actionable strategies
• Dependable: being both a team player and autonomous agent to drive results
• Exceptional communication and stakeholder management skills, across global timezones
• Dynamic: being able to pivot quickly with an…