FTC Global Business Director

Overview

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape.

ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth — top-line growth for our clients’ businesses, growth for our people and growth for our culture. Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver insights that lie at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes. It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimization techniques while building relationships with some of the world’s most exciting startups.

We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients. At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, Tik Tok and Verizon.

One L’Oréal is a global cross-functional team created to service the L’Oréal business across multiple markets and disciplines, including media, commerce, creative, production, influencer marketing and business transformation.

L’Oréal is one of the Groupe’s most important, innovative and prestigious clients and we look to attract only the best talent within the industry.

This role sits within the media function of One L’Oréal, where you will work with the broader media team on creating, sharing and scaling best in class work.

• You will be responding to key Global client requests and in turn will work with our local market L’Oréal media teams across 17+ markets in which Publicis are the media agency of record; collating, project managing and sharing key info with a clear Global POV
• You will be asked to ensure network management of our local teams is a priority in your day-to-day activities. Connecting our markets, sharing work and ensuring our global function is aware and up to date on key local work streams through regular connects
• You will collate decks and reports and share, and expose learnings on the key Global topics that are important to L’Oréal and present updates internally and externally to clients
• You will look for opportunities to optimise WOW and be very proactive in problem solving. You will also manage the internal calendar of sessions and ensure clear agendas, topics and content is planned in advance and communicated well
• You will be the voice of the client internally – reviewing outputs from team specialists prior to client meetings. Providing feedback and ensuring a high standard of work is maintained
• You will be able to understand and manage global relationships with other markets and actively communicate with senior stakeholders within the agency group and with clients
• You will manage a small direct team but also will work with multiple stakeholders of different specialisms and be able to clearly brief internal teams on outputs

• Generalist media knowledge and understanding of the role of media channels and passion and curiosity for all things media
• Previous global or…