Global Strategy & Planning Director - FTC

Agency

Havas Media Group

Havas is one of the world’s largest global communications groups, operating in over 100 countries. The Group is made up of two major divisions:
Havas Creative Group and Havas Media Group. We have a multi-disciplinary offering, united under one leadership, all in one building: advertising, media, data, technology, digital, social, mobile, CRM, UX, sports and entertainment, public relations, corporate communications, healthcare, design, research, employer branding and recruitment. Havas is the only truly integrated marketing and communications company in the UK. Our mission is to unite brands and people through meaningful connections, driving business success.

We are the fastest growing of the global networks and have a challenger brand mentality. We share one common purpose: to bring media and creative closer together for the benefit of our clients. Havas Media Global is a dedicated team supporting global clients across strategy, insight, media, creative and digital. The culture of our group is best described as dynamic, entrepreneurial, and collaborative.

We are solely immersed in global assignments and have the experience and understanding to fulfil the needs and challenges of global clients. We believe in modelling team structures after those of our clients and are set up to meet the unique requirements of each, from centralised one-hub market management to more coordinated or decentralised needs, adding value by leveraging central and local media expertise and the totality of our clients’ media investments.

We are looking for an exceptional Strategy & Planning Director to lead global media strategy and planning for one of our Global FMCG clients. We're looking for a strong media thinker who can shape cohesive global campaigns and planning principles that build the clients’ brand and deliver long‑term business growth.

Our ideal candidate needs to drive the strategic agenda for the client. Our task is to help the client build an insight‑led, data‑driven approach to communications. Your role is key in shaping our thinking.

• Experience in long term brand building by creating enduring comms strategies.
• Strong application of data to build insight driven communications.
• Understands the elements needed (media, creative, owned assets) to build integrated campaigns and can create strategies that knit the brand together.
• Experience in creating global media strategies and translating those into planning principles which can be activated across multiple market typologies.

We are searching for the next generation of media thinker. One that truly understands audiences and can apply data driven insights to media planning globally.

• Able to lead the comms planning process from brief through to global planning principles and in market activation.
• Expertise in both digital and offline media planning, across all channels, with the deep understanding of the planning process.
• Thorough knowledge of the global media landscape and the latest developments.
• Be able to create best in class processes to facilitate collaboration and develop an integrated approach to planning and activation.

The Strategy Director needs to have a good understanding of the digital ecosystem and to build integrated global campaigns in an ever more complex media landscape.

• Understand the relationship between brand, performance and retail and how to build brands for the ecommerce age in FMCG.
• Knowledge of the latest thinking within the digital industry (e.g. attention) and its application to our clients.
• A foundation in marketing effectiveness, understanding how we measure the short and long‑term impact of communications (e.g. attribution, incrementality, MMM).

As the Strategy & Planning Director, you are expected to become a valued and trusted advisor to our senior clients. Therefore, the Director needs to have experience of building strong relationships through expertise and understanding.

• Build strong, mutually beneficial relationships with the key global clients.
• Work in conjunction with the client…